Global Probiotics Market Size, Segmentation, Trends and Growth Analysis Forecast by 2030

Probiotics Market Overview and Analysis:

The Probiotics Market is currently valued at USD 77.8 billion in the year 2022 registering a CAGR of 7.11% over the forecast period, 2023-2030.

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Probiotics are live microorganisms that are intended to have health benefits when consumed or applied to the body. They can be found in yogurt and other fermented foods, dietary supplements, and beauty products.

The growing awareness about the health benefits of probiotics, such as improved gut health and overall digestive function, is anticipated to boost the growth of the market across the globe. As more people become interested in taking a proactive approach to their health, they are looking for natural, non-pharmaceutical solutions that can help support their gut microbiome. The market penetration of dairy products is projected to be high on account of the increased consumption of functional dairy products for digestive wellness.

Probiotics Market Latest Trends:

Probiotics and prebiotics may be increasingly used as alternative growth-promoting and health-enhancing feed additives, due to their modulating effects on animal immunity, gut microbiota, feed intake, and productivity. Developments in affordable complete genome sequencing and powerful cultivation methods have allowed the isolation and characterization of a new range of microorganisms from human microbiomes with potential health benefits and the opportunity to be developed as next-generation probiotics. Various bacteria, such as Roseburia intestinalis, Faecalibacterium prausnitzii, Eubacterium spp., Bacteroides spp., and Akkermansia muciniphila, have been isolated from the human gut with growing interest in their probiotic potential. These candidates represent a significant proportion of the currently cultivable human gut microbiome and offer physiological functions that are not always directly conferred by bifidobacteria or lactobacilli, such as the production of butyrate, propionate, and other bioactive.

Segmentation:

The Probiotics Market is Segmented

By Type :

• Bacteria
• Yeast

By Application :

• Foods and Beverages
• Dietary Supplements,
• Animal Feed

Geography :

• North America
• Europe
• Asia-Pacific
• South America
• Middle East
• Africa).

The report offers market sizes and forecasts in value (USD million) for the above segments.

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Drivers:

Increasing Health Concerns

Probiotics demand has increased due to an increase in the consumption of functional foods, which, in addition to providing basic nutrition, have the potential to improve health. The majority of people today suffer from obesity, digestive issues, gastrointestinal infections, vaginal infections, and other ailments. Probiotics may be effective for the prevention or treatment of infectious gastroenteritis. They play an important role in the maintenance of immunologic equilibrium in the gastrointestinal tract through direct interaction with immune cells. An article titled “A Systematic Review of the Prevalence of Persistent Gastrointestinal Symptoms and Incidence of New Gastrointestinal Illness after Acute SARS-CoV-2 Infection” published in June 2023, reported that a study conducted reported that weighted pooled prevalence for persistent gastrointestinal symptoms of any nature and duration was 10.8% compared with 4.9% in healthy controls. For seven studies at low risk of methodological bias, the symptom prevalence ranged from 0.2% to 24.1%, with a median follow-up time of 18 weeks. Thus, such incidence demands the increasing use of probiotics, thereby contributing to the studied market’s growth.

Increasing investment in R&D

The launch of new probiotics is contributing to the growth of the studied market. For instance, in July 2023, Danone used its expertise in breastmilk research and breastfeeding to develop Almimama, a probiotic supplement that can help reduce the incidence of mastitis. Affecting approximately one in four mothers, mastitis (inflammation in the breast) causes flu-like symptoms and breast pain, as well as skin rashes, fever, and breast engorgement. Breastmilk is widely recognized as nature’s most powerful nutrition and tailormade for a baby’s needs, providing many short- and long-term benefits for both babies and mothers. Despite these benefits, only 48% of babies under six months of age are exclusively breastfed. Thus the launch of such products is expected to fuel the growth of the studied market

Segmental Analysis: 

Yeast Probiotics Segment is Expected to Witness Significant Growth Over the Forecast Period

Yeast has some properties that make it potentially useful as a probiotic. It can survive the harsh conditions of the stomach. Acidic environments, high temperatures, bile, and digestive enzymes do not deactivate it, which means it can reach the intestines alive. Furthermore, the launch of new products is expected to contribute to the studied market’s growth. For instance, in January 2023, Lallemand Health Solutions is launching the first and unique organic version of the probiotic yeast Saccharomyces boulardii to mark the hundredth anniversary of its discovery. This innovative positioning for S. boulardii creates new opportunities for consumers looking to make conscious buying choices. Thus, such developments are contributing to the growth of the studied segment.

Dietary Supplements Segment is Expected to Witness High Growth Over the Forecast Period

The popularity of probiotic dietary supplements has been steadily increasing due to the convenience of consuming powders and chewable tablets in a variety of appealing end-users like apple, orange, and raspberry. These supplements contain lactic acid bacteria, particularly Streptococcus thermophilus and Lactobacillus, which aid in regulating the digestive system and enhancing immune responses. Lactobacillus is also effective in treating a range of conditions such as diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections. To address various health issues, manufacturers are actively developing new probiotic formulations using beneficial bacteria. For example, in June 2021, Lonza collaborated with Kaged Muscle, a California-based sports nutrition company, to introduce its sports supplements containing Lonza's new probiotic ingredient, TWK10, in the U.S. market. Derived from Taiwanese kimchi, TWK10 is a strain of L. Plantarum that is expected to enhance exercise endurance by up to 75%. Thus, the segment is expected to witness significant growth over the forecast period.

South America Region is Expected to Witness Significant Growth Over the Forecast Period.

The South American market has witnessed significant growth due to the increasing demand for health and wellness products, coupled with the rise in awareness among consumers for functional foods and beverages. Brazilians have been observed to place a high emphasis on improving digestive health, and this factor has led to an increase in demand for dietary supplements. Owing to this factor, the key manufacturers in the market have been focused on expanding their presence in the country to cater to the growing demand and achieve a competitive advantage in the market. Moreover, the players have been innovating and launching products for approval from regulatory authorities to cater to the demands of end-user industries. For instance, in June 2021, the Brazilian Health Regulatory Agency (ANVISA) approved Biosearch Life's commercialization of two of the company's probiotic strains, Lactobacillus fermentum CECT5716 LC40 and Lactobacillus coryniformis CECT5711 K8, which are aimed at stimulating the immune system to enhance human health and wellbeing.

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Probiotics Market Competitive Landscape:

The sustainable competitive advantage through product differentiation is high, and manufacturers are increasingly introducing product innovations in terms of ingredients, price, and functionalities, leading to a high degree of competition in the market. These companies are also increasing their investments in R&D. Companies are also focusing on developing products with enhanced functionalities according to consumer preferences to expand their presence and maintain their market positions. The market is highly competitive, with the presence of key players such as

• Nestle SA

• Danone SA
• PepsiCo Inc.
• Lifeway Foods Inc.
• Yakult Honsha Co. Ltd.

Recent Developments:

1. In January 2023, KeVita, a Tropicana-owned brand, expanded its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade. The products are available in US retail chains such as Kroger and Walmart.

2. In September 2022, Nestle Garden of Life launched its first probiotic product in China, which can be used in infant foods. Under the baby food category, baby cereal accounts for a major share of the segment, led by growing innovations in the segment.

Frequently Asked Questions (FAQ) :

Q1. What is the current Probiotics Market size?

Q2. What is the market size of the Probiotics Market?

Q3. Which region has the largest share of the Probiotics market? What are the largest region's market size and growth rate?

Q4. What segments are covered in the Probiotics Market Report?