Vegetable Flakes and Granules Market Overview and Analysis:
In 2022, the global market for vegetable flakes and granules reached a valuation of USD 18.15 billion, with projections indicating a steady compound annual growth rate (CAGR) of 6.2% from 2023 to 2030.
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Vegetable flakes, characterized as thin, dehydrated pieces of vegetables, are a popular choice for enhancing flavor and nutritional value in various dishes such as soups, stews, and casseroles. Their lightweight nature and extended shelf life compared to fresh vegetables contribute to their widespread use.
The key drivers fueling the growth of this market include an increasing demand for convenient, ready-to-eat meals and processed foods. The prolonged shelf life of dried vegetable flakes addresses the need for food preservation in the modern context, aligning with changing dietary patterns influenced by busy consumer lifestyles. However, it's important to note that the market faces challenges, notably the high cost associated with raw materials and the processing of vegetable flakes, which may limit its overall growth potential. Despite these constraints, the market is anticipated to maintain a positive growth trajectory in the coming years.
Vegetable Flakes and Granules Market Latest Trends:
The global market for vegetable flakes and granules is witnessing a surge in demand due to the growing preference for convenience foods. Consumers, driven by busy lifestyles, are increasingly opting for ready-to-eat and processed food products, boosting the market for dehydrated vegetable flakes as a convenient and nutritious ingredient. Moreover, ongoing technological advancements in the processing of vegetable flakes and granules are influencing market trends. Innovations in dehydration techniques are not only enhancing the quality and shelf life of the products but also contributing to the development of new and improved variants, meeting the evolving needs of consumers.
Market Segmentation: The global market for vegetable flakes and granules is Segmented by Type (Onion, Tomato, Potato, Carrot, Bell Peppers and Herbs and Other Types), Application (Instant soups, Pasta & Noodles, Baked items, Ready to eat products, Spices & seasoning mixes, Other Applications), and Geography (North America, South America, Europe, Asia-Pacific, and Middle-East And Africa). The report provides the market sizes and forecasts in terms of value in USD billion.
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Market Drivers:
Increasing Consumer Demand for Convenience and Rising Health Consciousness
Modern lifestyles characterized by hectic schedules and busy routines have propelled a substantial increase in the demand for convenient food options. Vegetable flakes and granules, being easy to store, quick to prepare, and versatile in application, align perfectly with the preferences of consumers seeking convenient and time-saving solutions in their culinary endeavors. This trend is driving the adoption of dehydrated vegetable products, as they offer a hassle-free way to incorporate nutritious ingredients into various dishes, including soups, stews, and casseroles. Manufacturers are responding to this demand by innovating with diverse product offerings, addressing the need for quick and nutritious solutions that complement the modern consumer's lifestyle. As these trends continue to shape consumer behavior, the vegetable flakes and granules market is poised for sustained expansion, with opportunities for product diversification and the exploration of new market segments.
Growing Food Processing Industry and Innovation in Food Products
The food processing industry is undergoing a notable expansion globally, driven by the rising demand for convenient, processed, and ready-to-eat food products. As lifestyles become more fast-paced, consumers are gravitating towards time-saving solutions that retain nutritional value. This shift has propelled the food processing industry to explore and introduce innovative products like vegetable flakes and granules. Moreover, collaboration within the food processing industry is fostering innovation. Companies are forming strategic partnerships to leverage each other's strengths in research and development, resulting in the introduction of cutting-edge products such as specialized vegetable flakes and granules. These collaborations are essential for staying at the forefront of market trends. Thus, the growing food processing industry is undergoing a transformative phase characterized by innovation, health consciousness, and a global outlook.
Market Restraints
High Cost of These Food Products
The vegetable flakes and granules market is experiencing a notable impediment to its growth due to the significant challenges posed by the high cost associated with these food products. The high cost of production places pressure on manufacturers to set competitive prices in the market. This pricing pressure can affect profit margins and hinder the financial viability of businesses within the vegetable flakes and granules sector. Moreover, an article published by NCBI reported that the high cost of production places financial strain on companies, impacting their ability to allocate sufficient resources to research and development (R&D) initiatives. This limitation hampers innovation in the industry, restricting the introduction of cost-effective production methods.
COVID-19 Impact on Vegetable Flakes and Granules Market
The pandemic led to disruptions in global supply chains, affecting the sourcing of raw materials for vegetable flakes and granules. Lockdowns, restrictions on movement, and disruptions in transportation logistics created challenges in the timely procurement of fresh vegetables, impacting production volumes. The challenges posed by the pandemic prompted businesses in the vegetable flakes and granules market to adapt and innovate. Companies explored new distribution channels, introduced innovative packaging solutions, and leveraged digital marketing strategies to reach consumers in the evolving market landscape.
Segmental Analysis:
Bell peppers and herbs Segment is Expected to Witness Significant Growth Over the Forecast Period
Bell peppers and herbs play a significant role in the vegetable flakes and granules market, contributing diverse flavors, nutritional value, and versatility to a wide range of culinary applications. These natural ingredients are commonly dehydrated and transformed into flakes or granules, providing convenience without compromising on taste. The incorporation of bell peppers and herbs in vegetable flakes and granules aligns with the global trend of consumers seeking convenient, flavorful, and nutritious food options. This has led to the growth of the vegetable flakes and granules market on a global scale, with these products being used in diverse cuisines and culinary applications. Thus, owing to such advantages, the segment is expected to witness significant growth over the forecast period.
Pasta & Noodles Segment is Expected to Witness Significant Growth Over the Forecast Period
As consumers become more health-conscious, there is a growing demand for pasta and noodles that incorporate nutritious ingredients. Vegetable flakes and granules align with this trend, offering a way to enhance the nutritional value of these staple foods. The demand for convenience in cooking has driven the popularity of ready-to-cook pasta and noodle products that include dehydrated vegetable flakes and granules. This trend caters to consumers looking for quick and easy meal solutions without compromising on taste or nutritional content. Moreover, the versatility of vegetable flakes and granules allows for diverse culinary applications in pasta and noodles. From classic tomato-based sauces with dehydrated tomato flakes to herb-infused noodle seasonings, these ingredients contribute to a broad range of flavor profiles in pasta dishes. Thus, the segment is expected to witness significant growth over the forecast period.
North America Region is Expected to Witness Significant Growth Over the Forecast Period
North America plays a pivotal role in the vegetable flakes and granules market, contributing to the growth and development of this industry segment. Convenience is a driving factor in the North American vegetable flakes and granules market. The fast-paced lifestyles of consumers have led to a rising demand for easy-to-use, ready-to-cook ingredients. Dehydrated vegetable flakes and granules offer a convenient solution for quick meal preparation, aligning with the preferences of busy households.
Furthermore, the increasing adoption of plant-based diets and the rising demand for plant-based products contribute to the growth of the vegetable flakes and granules market in North America. These products align with the preferences of consumers seeking plant-based and vegetarian options in their meals. Thus, owing to such reasons the region is expected to witness significant growth over the forecast period.
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Vegetable Flakes and Granules Market Competitive Landscape:
The worldwide market for vegetable flakes and granules displays a moderate level of fragmentation, characterized by a competitive landscape shaped by numerous players boasting diversified product portfolios. Within the industry, participants are anticipated to engage in moderate competition, driven by the presence of various manufacturers. These companies are strategically expanding their offerings of dehydrated vegetable flakes in response to evolving consumer preferences favoring convenience food products. Among the notable contributors to the global vegetable flakes and granules market are:
- ITC Limited
- California Sun Dry Foods
- Mercer Foods, LLC
- Sensient Technologies
- Bella Sun Luci
- Van Drunen Farms
Recent Development:
1. In 2020, agricultural scientists at the Punjab Agricultural University (India) attempted with technology to prepare dehydrated onion flakes with a shelf-life of 12 months thereby preserving their natural and fresh-like flavor. This can be used by food manufacturers for the production of onion-based snacks and by food service outlets for curried preparations.
2. In January 2021, Anuha Food Products Pvt. Ltd., an emerging Indian food processing start-up, introduced dehydrated onion flakes and garlic cloves as part of its dehydrated gluten-free F&B brand, 'Zilli’s'. This expansion of their product portfolio was strategically designed to meet the increasing market demand for convenient and healthy ready-to-cook mixes, targeting consumers in both the U.S. and India. The newly launched products boast a shelf life of 12-18 months and adhere to the requisite guidelines set by the Food Safety and Standards Authority of India (FSSAI). Primarily designed for use by food manufacturers, these dehydrated ingredients serve as key components in the production of ready mixes, adding to the company's commitment to providing versatile and long-lasting culinary solutions.
Frequently Asked Questions (FAQ) :
Q1. What was the Vegetable Flakes and Granules Market size in 2022?
The global market for vegetable flakes and granules reached a valuation of USD 18.15 billion in 2022.
Q2. At what CAGR is the Vegetable Flakes and Granules Market projected to grow within the forecast period?
Vegetable Flakes and Granules Market is expected to grow at compound annual growth rate (CAGR) of 6.2%.
Q3. Which Region is expected to hold the highest Market share?
North America region is expected to hold the highest Market share.
Q4. What segments are covered in the Vegetable Flakes and Granules Market?
By Type, By Application, End-User and Geography these are the segments covered in the Vegetable Flakes and Granules Market.
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Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
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Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
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