Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Fabric Conditioner Market Overview
A fabric conditioner is typically applied to laundry during the rinse cycle in a washing machine to reduce harshness in clothes that are dried in the air after machine washing. Fabric conditioners also provide long-lasting fragrance to clothes and make clothes less static.
The key players operating in the market have increased their marketing initiatives. They are focusing on the production of eco-friendly conditioners with the help of natural substances. The eco-friendly fabric conditioners do not harm the environment, unlike conventional fabric conditioners. Hence it protects the environment. This key fact supports the growth of the fabric conditioners market. Additionally, the usage of fabric conditioners helps in the color retention of the clothes and prevents fading. Also, it allows the clothes to maintain their shape during washing and wearing. These facts further enhancing the market development.
However, stringent regulations towards the environment and users owing to artificial and toxic chemicals are expected to hamper the growth of the fabric conditioner market over the forecast period. Besides this, increasing demand for an eco-friendly product, coupled with the development of the new and cost-effective product by manufacturers are projected to create lucrative opportunities for the market’s growth.
Fabric Conditioner Market Segment Overview
Based on the application, the Commercial segment holds the largest share of the market. This can be attributed to the growth of cleaning services in the textile and hospitality industries worldwide. In addition, the hospitality industry requires fresh and stain-free towels, bed sheets, and other products. This factor is expected to propel the demand for fabric softeners and conditioners from the industry. Moreover, according to product type Dryer sheet segment has significant growth in the market. This is because these products help to eliminate wrinkles and add soothing fragrance while making the clothes softer.
Moreover, rapid industrialization, growing urbanization, high spending capacity coupled with growing textile industry across the world are some other factors largely contributing to the Fabric Conditioner market’s expansion.
Fabric Conditioner Market Regional Overview
Regio-wise, North America and Europe are among the dominant regions in the global fabric conditioner market. This is attributable to the increasing demand for dryer sheets and the presence of prominent players in countries in these regions. Similarly, the Asia Pacific is expected to register the fastest growth during the forecast period. This is attributable to the growing population, coupled with high purchasing power, and increasing use of fabric conditioners in the textile industry in countries such as China and India.
Fabric Conditioner Market Competitor overview
· In April 2021, Godrej Consumer Products Limited (GCPL) announced that it has expanded its portfolio of laundry detergent with the launch of Godrej Ezee 2-in-1 liquid detergent and fabric conditioner. The move will mark GCPL’s entry into the regular liquid detergent category.
Fabric Conditioner Market, Key Players
· Colgate-Palmolive Co.
· Henkel AG & Co. KGaA
· Procter & Gamble
· Church & Dwight
· Kao
· Nakoma Products
· Reckitt Benckiser
· Unilever PLC
· Procter & Gamble Co.
· LG Household and Healthcare
· Pigeon
· Sara Lee
· Marico
Fabric Conditioner Market Segmentation
Fabric Conditioner Market, By Product Type
· Rinse Cycle Fabric Softeners (RCFS)
· Dryer Sheets
Fabric Conditioner Market, By Application
· Household
· Commercial
Fabric Conditioner Market, By Distribution Channel
- Store-Based Retailing
- Supermarket or Hypermarket
- Convenience Stores
- Independent Grocery Stores
- Others
- Online Retailing
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East and Africa
- GCC
- South Africa
- Rest of Middle East and Africa
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Fabric Conditioner Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Product Type
- 5.2.1. Rinse Cycle Fabric Softeners (RCFS)
- 5.2.2. Dryer Sheets
- 5.3. Market Analysis, Insights and Forecast – By Application
- 5.3.1. Household
- 5.3.2. Commercial
- 5.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 5.4.1. Store-Based Retailing
- 5.4.1.1. Supermarket or Hypermarket
- 5.4.1.2. Convenience Stores
- 5.4.1.3. Independent Grocery Stores
- 5.4.1.4. Others
- 5.4.2. Online Retailing
- 5.4.1. Store-Based Retailing
- 5.5. Market Analysis, Insights and Forecast – By Region
- 5.5.1. North America
- 5.5.2. Latin America
- 5.5.3. Europe
- 5.5.4. Asia Pacific
- 5.5.5. Middle East and Africa
6. North America Fabric Conditioner Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Product Type
- 6.2.1. Rinse Cycle Fabric Softeners (RCFS)
- 6.2.2. Dryer Sheets
- 6.3. Market Analysis, Insights and Forecast – By Application
- 6.3.1. Household
- 6.3.2. Commercial
- 6.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 6.4.1. Store-Based Retailing
- 6.4.1.1. Supermarket or Hypermarket
- 6.4.1.2. Convenience Stores
- 6.4.1.3. Independent Grocery Stores
- 6.4.1.4. Others
- 6.4.2. Online Retailing
- 6.4.1. Store-Based Retailing
- 6.5. Market Analysis, Insights and Forecast – By Country
- 6.5.1. U.S.
- 6.5.2. Canada
7. Latin America Fabric Conditioner Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Product Type
- 7.2.1. Rinse Cycle Fabric Softeners (RCFS)
- 7.2.2. Dryer Sheets
- 7.3. Market Analysis, Insights and Forecast – By Application
- 7.3.1. Household
- 7.3.2. Commercial
- 7.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 7.4.1. Store-Based Retailing
- 7.4.1.1. Supermarket or Hypermarket
- 7.4.1.2. Convenience Stores
- 7.4.1.3. Independent Grocery Stores
- 7.4.1.4. Others
- 7.4.2. Online Retailing
- 7.4.1. Store-Based Retailing
- 7.5. Market Analysis, Insights and Forecast – By Country
- 7.5.1. Brazil
- 7.5.2. Mexico
- 7.5.3. Rest of Latin America
8. Europe Fabric Conditioner Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Product Type
- 8.2.1. Rinse Cycle Fabric Softeners (RCFS)
- 8.2.2. Dryer Sheets
- 8.3. Market Analysis, Insights and Forecast – By Application
- 8.3.1. Household
- 8.3.2. Commercial
- 8.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 8.4.1. Store-Based Retailing
- 8.4.1.1. Supermarket or Hypermarket
- 8.4.1.2. Convenience Stores
- 8.4.1.3. Independent Grocery Stores
- 8.4.1.4. Others
- 8.4.2. Online Retailing
- 8.4.1. Store-Based Retailing
- 8.5. Market Analysis, Insights and Forecast – By Country
- 8.5.1. UK
- 8.5.2. Germany
- 8.5.3. France
- 8.5.4. Italy
- 8.5.5. Spain
- 8.5.6. Russia
- 8.5.7. Rest of Europe
9. Asia Pacific Fabric Conditioner Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Product Type
- 9.2.1. Rinse Cycle Fabric Softeners (RCFS)
- 9.2.2. Dryer Sheets
- 9.3. Market Analysis, Insights and Forecast – By Application
- 9.3.1. Household
- 9.3.2. Commercial
- 9.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 9.4.1. Store-Based Retailing
- 9.4.1.1. Supermarket or Hypermarket
- 9.4.1.2. Convenience Stores
- 9.4.1.3. Independent Grocery Stores
- 9.4.1.4. Others
- 9.4.2. Online Retailing
- 9.4.1. Store-Based Retailing
- 9.5. Market Analysis, Insights and Forecast – By Country
- 9.5.1. China
- 9.5.2. India
- 9.5.3. Japan
- 9.5.4. Australia
- 9.5.5. South East Asia
- 9.5.6. Rest of Asia Pacific
10. Middle East & Africa Fabric Conditioner Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 10.1. Key Findings / Summary
- 10.2. Market Analysis, Insights and Forecast – By Product Type
- 10.2.1. Rinse Cycle Fabric Softeners (RCFS)
- 10.2.2. Dryer Sheets
- 10.3. Market Analysis, Insights and Forecast – By Application
- 10.3.1. Household
- 10.3.2. Commercial
- 10.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 10.4.1. Store-Based Retailing
- 10.4.1.1. Supermarket or Hypermarket
- 10.4.1.2. Convenience Stores
- 10.4.1.3. Independent Grocery Stores
- 10.4.1.4. Others
- 10.4.2. Online Retailing
- 10.4.1. Store-Based Retailing
- 10.5. Market Analysis, Insights and Forecast – By Country
- 10.5.1. GCC
- 10.5.2. South Africa
- 10.5.3. Rest of Middle East & Africa
11. Competitive Analysis
- 11.1. Company Market Share Analysis, 2018
- 11.2. Key Industry Developments
- 11.3. Company Profile
- 11.4. Colgate-Palmolive Co.
- 11.4.1. Business Overview
- 11.4.2. Segment 1 & Service Offering
- 11.4.3. Overall Revenue
- 11.4.4. Geographic Presence
- 11.4.5. Recent Development
- 11.5. Henkel AG & Co. KGaA
- 11.6. Procter & Gamble
- 11.7. Church & Dwight
- 11.8. Kao
- 11.9. Nakoma Products
- 11.10. Reckitt Benckiser
- 11.11. Unilever PLC
- 11.12. Procter & Gamble Co.
- 11.13. LG Household and Healthcare
- 11.14. Pigeon
- 11.15. Sara Lee
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
