Facial wipes are commonly known as wet tissues used for simple cleaning purposes. These wipes are mainly used to clean the skin deep to clear the dirt or remove excess oil or makeup from the face. They are generally free from irritation and contain artificial perfumes to give a refreshing feeling to the skin. The global Facial Wipes market is mainly driven due to rising disposable incomes and boosting consumer spending power.
Furthermore, convenience is the major factor supporting the growth of the facial wipe market. Certainly, they are pocket-friendly and easy to use. The flexibility in using a wet wipe to clean one’s face anytime and anywhere increases the product demand in the market. Additionally, increasing consumer awareness to take good care of skin and maintain a healthy lifestyle further rises the demand for Facial wipes. All these aforementioned factors are majorly contributing to the growth of the global Facial Wipes market.
However, the lack of use of good quality chemical ingredients may cause harm to the skin. This reason may be hampering the growth of the Facial Wipes market.
Covid-19 Impact on Facial Wipes Market:
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Facial Wipes Market Segment Overview
Based on product category, the Wet Facial Wipe segment has significant growth in the Facial Wipes market. There is a range of wet wipes catering to the needs of different skin types. For the dry skin customers can choose wet wipes that come with aloe vera gel to keep skin hydrated, soft, and supple. On the other hand, for sensitive skin, choose wet wipes that are gentle on skin which keep skin soft and healthy. Moreover, some wet wipes come with disinfectants to help remove harmful microbes from the skin to prevent skin infections and acne. Moreover, dry wipes are soft tissues that can be used to dab oil from face. These tissues are smaller in size and much more delicate. These wipes are ideal for people with oily skin.
Facial Wipes Market, By Types
· Acne-Prone Wipes
· Sensitive Skin
· Dry Skin
· Oily Skin
· Good Scrub
Facial Wipes Market, By Product Category
· Wet Facial Wipe
· Dry Facial Wipes
Facial Wipes Market, By Distribution Channel
· Offline
· Online
Facial Wipes Regional Overview
In terms of region, North America, Europe, Asia- Pacific, Latin America, Middle East, and Africa all manufacture and use facial wipes. Due to the increasing demand for facial wipes, manufacturers are spending more on research and development and manufacture wipes with good features and more durability. North America and Europe are the leading regions worldwide that largely use facial wipes. Additionally, the Asia-Pacific, Latin America, Middle East, and Africa are increasingly adopting the culture of using these wipes and maintain healthy skin and body.
Facial Wipes Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Facial Wipes Market Competitor overview
Some key developments and strategies adopted by manufacturers in Facial Wipes are highlighted below.
· In July 2021, Glatfelter Corporation announced that it has entered into a definitive agreement to acquire Jacob Holm, a global leading manufacturer of premium quality spunlace nonwoven fabrics for critical cleaning, high-performance materials, personal care, hygiene, and medical applications, for an enterprise value of approximately $308 million including the extinguishment of debt.
Facial Wipes Market, Key Players
· Beiersdorf
· Estee Lauder
· Johnson & Johnson
· Kimberly-Clark
· P&G
· Unilever
· Burt Bees
· LVMH
· L’Oreal
· Amway
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Facial Wipes Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Types
- 5.2.1. Acne-Prone Wipes
- 5.2.2. Sensitive Skin
- 5.2.3. Dry Skin
- 5.2.4. Oily Skin
- 5.2.5. Good Scrub
- 5.3. Market Analysis, Insights and Forecast – By Product Category
- 5.3.1. Wet Facial Wipe
- 5.3.2. Dry Facial Wipes
- 5.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 5.4.1. Offline
- 5.4.2. Online
- 5.5. Market Analysis, Insights and Forecast – By Region
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. Latin America, Middle East and Africa
6. North America Facial Wipes Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Types
- 6.2.1. Acne-Prone Wipes
- 6.2.2. Sensitive Skin
- 6.2.3. Dry Skin
- 6.2.4. Oily Skin
- 6.2.5. Good Scrub
- 6.3. Market Analysis, Insights and Forecast – By Product Category
- 6.3.1. Wet Facial Wipe
- 6.3.2. Dry Facial Wipes
- 6.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 6.4.1. Offline
- 6.4.2. Online
- 6.5. Market Analysis, Insights and Forecast – By Country
- 6.5.1. U.S.
- 6.5.2. Canada
7. Europe Facial Wipes Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Types
- 7.2.1. Acne-Prone Wipes
- 7.2.2. Sensitive Skin
- 7.2.3. Dry Skin
- 7.2.4. Oily Skin
- 7.2.5. Good Scrub
- 7.3. Market Analysis, Insights and Forecast – By Product Category
- 7.3.1. Wet Facial Wipe
- 7.3.2. Dry Facial Wipes
- 7.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 7.4.1. Offline
- 7.4.2. Online
- 7.5. Market Analysis, Insights and Forecast – By Country
- 7.5.1. UK
- 7.5.2. Germany
- 7.5.3. France
- 7.5.4. Italy
- 7.5.5. Spain
- 7.5.6. Russia
- 7.5.7. Rest of Europe
8. Asia Pacific Facial Wipes Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Types
- 8.2.1. Acne-Prone Wipes
- 8.2.2. Sensitive Skin
- 8.2.3. Dry Skin
- 8.2.4. Oily Skin
- 8.2.5. Good Scrub
- 8.3. Market Analysis, Insights and Forecast – By Product Category
- 8.3.1. Wet Facial Wipe
- 8.3.2. Dry Facial Wipes
- 8.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 8.4.1. Offline
- 8.4.2. Online
- 8.5. Market Analysis, Insights and Forecast – By Country
- 8.5.1. China
- 8.5.2. India
- 8.5.3. Japan
- 8.5.4. Australia
- 8.5.5. South East Asia
- 8.5.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Facial Wipes Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Types
- 9.2.1. Acne-Prone Wipes
- 9.2.2. Sensitive Skin
- 9.2.3. Dry Skin
- 9.2.4. Oily Skin
- 9.2.5. Good Scrub
- 9.3. Market Analysis, Insights and Forecast – By Product Category
- 9.3.1. Wet Facial Wipe
- 9.3.2. Dry Facial Wipes
- 9.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 9.4.1. Offline
- 9.4.2. Online
- 9.5. Market Analysis, Insights and Forecast – By Country
- 9.5.1. Brazil
- 9.5.2. Saudi Arabia
- 9.5.3. UAE
- 9.5.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Beiersdorf
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Estee Lauder
- 10.6. Johnson & Johnson
- 10.7. Kimberly-Clark
- 10.8. P&G
- 10.9. Unilever
- 10.10. Burt Bees
- 10.11. LVMH
- 10.12. L’Oreal
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESSPrimary Research
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model