Covid-19 Impact on Feminine Hygiene Products Market:
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Feminine Hygiene Products Market Overview
The global feminine hygiene products market is projected to witness significant growth during the forecast period. The increasing female population, rapid urbanization, rising female literacy, and awareness of menstrual health & hygiene are some major factors remarkably contributing to the growth of the Feminine Hygiene Products market. Additionally, women empowerment and the rising disposable income of females across the globe are further supported to the overall development of the market. Moreover, easy availability of products in stores and creative advertisements of products are few other key aspects positively affecting the growth of the Feminine Hygiene Products market.
However, factors such as health issues caused by sanitary napkins and increasing environmental concerns are negatively affecting the global feminine hygiene products market. Besides this, the growing demand for cloth sanitary pads, pads made from organic materials & biodegradable products, among women is increasing to reduce health hazards. This crucial fact is expected to create various profitable opportunities for vendors to strengthen their market position through the development of quality and innovative products in the forecast period.
Feminine Hygiene Products Market Segment Overview
Based on nature, the disposable segment accounted for the largest share in the market. Feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment. Increased awareness and rise in the use of disposable feminine hygiene products compared to reusable feminine hygiene products are mainly boosting the growth of this segment. According to product type, the Sanitary Napkins segment is expected to lead the market during the forecast period. This can be attributed to the increased awareness compared to other feminine hygiene products, along with easy availability.
Feminine Hygiene Products Market, By Nature
· Disposable
· Reusable
Feminine Hygiene Products Market, By Product Type
· In-to Supermarkets
· Drug Stores
· Pharmacies & Beauty Stores
· Online & Other Channels
Feminine Hygiene Products Market Regional Overview
In terms of region, Asia Pacific is expected to emerge as a significant region in the overall Feminine Hygiene Products market. Factors such as large population, increasing number of working women, rising per capita income, and growing health awareness among women are facilitating the market development in this region. As well, China, Japan, and India dominate the feminine hygiene product market in the Asia Pacific. Besides this, great government initiatives to spread awareness about the importance of sanitation during menstrual periods are positively impacting the feminine hygiene products market in this region. Similarly, demand for innovative products such as tampons and internal cleaners & sprays is high in developed regions such as North America and Western Europe.
Feminine Hygiene Products Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Feminine Hygiene Products Market Competitor overview
· In May 2020, Ontex Group NV announced plans for new personal hygiene manufacturing plant in Rockingham County, North Carolina. The new facility is scheduled to start production in mid-2021. Ontex also announced that it has entered into an agreement with Albaad Massuot Yitzhak Ltd. to acquire its feminine hygiene production assets in Rockingham County.
· In October 2020, Kimberly-Clark Corporation acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.
· In February 2019, Procter & Gamble acquired This is L., a period care startup that manufactures organic pads and tampons.
Feminine Hygiene Products Market, Key Players
· Procter & Gamble
· Energizer Holdings, Inc.
· Edgewell Personal Care
· Unicharm Corporation
· Kimberly-Clark Corporation
· Lil-Lets Group Ltd.
· Glenmark Pharmaceuticals
· Biochemix Healthcare Private Limited
· Hengan International Group Co. Ltd.
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Feminine Hygiene Products Market Overview
The global feminine hygiene products market is projected to witness significant growth during the forecast period. The increasing female population, rapid urbanization, rising female literacy, and awareness of menstrual health & hygiene are some major factors remarkably contributing to the growth of the Feminine Hygiene Products market. Additionally, women empowerment and the rising disposable income of females across the globe are further supported to the overall development of the market. Moreover, easy availability of products in stores and creative advertisements of products are few other key aspects positively affecting the growth of the Feminine Hygiene Products market.
However, factors such as health issues caused by sanitary napkins and increasing environmental concerns are negatively affecting the global feminine hygiene products market. Besides this, the growing demand for cloth sanitary pads, pads made from organic materials & biodegradable products, among women is increasing to reduce health hazards. This crucial fact is expected to create various profitable opportunities for vendors to strengthen their market position through the development of quality and innovative products in the forecast period.
Feminine Hygiene Products Market Segment Overview
Based on nature, the disposable segment accounted for the largest share in the market. Feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment. Increased awareness and rise in the use of disposable feminine hygiene products compared to reusable feminine hygiene products are mainly boosting the growth of this segment. According to product type, the Sanitary Napkins segment is expected to lead the market during the forecast period. This can be attributed to the increased awareness compared to other feminine hygiene products, along with easy availability.
Feminine Hygiene Products Market, By Nature
· Disposable
· Reusable
Feminine Hygiene Products Market, By Product Type
- Menstrual Care Products
- Sanitary Napkins/Pads
- Panty Liners
- Tampons
- Menstrual Cups
- Period Panties
- Cleaning & Deodorizing Products
- Douche
- Feminine Powders
- Feminine Soaps
- Disposable Razors & Blades
- Feminine Wipes
- Internal Cleaners
- Bikini Wax
- Sprays Shields
· In-to Supermarkets
· Drug Stores
· Pharmacies & Beauty Stores
· Online & Other Channels
Feminine Hygiene Products Market Regional Overview
In terms of region, Asia Pacific is expected to emerge as a significant region in the overall Feminine Hygiene Products market. Factors such as large population, increasing number of working women, rising per capita income, and growing health awareness among women are facilitating the market development in this region. As well, China, Japan, and India dominate the feminine hygiene product market in the Asia Pacific. Besides this, great government initiatives to spread awareness about the importance of sanitation during menstrual periods are positively impacting the feminine hygiene products market in this region. Similarly, demand for innovative products such as tampons and internal cleaners & sprays is high in developed regions such as North America and Western Europe.
Feminine Hygiene Products Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Feminine Hygiene Products Market Competitor overview
· In May 2020, Ontex Group NV announced plans for new personal hygiene manufacturing plant in Rockingham County, North Carolina. The new facility is scheduled to start production in mid-2021. Ontex also announced that it has entered into an agreement with Albaad Massuot Yitzhak Ltd. to acquire its feminine hygiene production assets in Rockingham County.
· In October 2020, Kimberly-Clark Corporation acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.
· In February 2019, Procter & Gamble acquired This is L., a period care startup that manufactures organic pads and tampons.
Feminine Hygiene Products Market, Key Players
· Procter & Gamble
· Energizer Holdings, Inc.
· Edgewell Personal Care
· Unicharm Corporation
· Kimberly-Clark Corporation
· Lil-Lets Group Ltd.
· Glenmark Pharmaceuticals
· Biochemix Healthcare Private Limited
· Hengan International Group Co. Ltd.
Feminine Hygiene Products Market Study Global Market Analysis, Insights and Forecast, 2020-20275.4. Market Analysis, Insights and Forecast – By Distribution Channel 5.5. Market Analysis, Insights and Forecast – By Region 6.4. Market Analysis, Insights and Forecast – By Distribution Channel 6.5. Market Analysis, Insights and Forecast – By Country 7.4. Market Analysis, Insights and Forecast – By Distribution Channel 7.5. Market Analysis, Insights and Forecast – By Country 8.4. Market Analysis, Insights and Forecast – By Distribution Channel 8.5. Market Analysis, Insights and Forecast – By Country 9.4. Market Analysis, Insights and Forecast – By Distribution Channel 9.5. Market Analysis, Insights and Forecast – By Country 10.4. Market Analysis, Insights and Forecast – By Distribution Channel 10.5. Market Analysis, Insights and Forecast – By Country
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Feminine Hygiene Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Nature
- 5.2.1. Disposable
- 5.2.2. Reusable
- 5.3. Market Analysis, Insights and Forecast – By Product Type
- 5.3.1. Menstrual Care Products
- 5.3.1.1. Sanitary Napkins/Pads
- 5.3.1.2. Panty Liners
- 5.3.1.3. Tampons
- 5.3.1.4. Menstrual Cups
- 5.3.1.5. Period Panties
- 5.3.2. Cleaning & Deodorizing Products
- 5.3.2.1. Douche
- 5.3.2.2. Feminine Powders
- 5.3.2.3. Feminine Soaps
- 5.3.2.4. Disposable Razors & Blades
- 5.3.2.5. Feminine Wipes
- 5.3.2.6. Internal Cleaners
- 5.3.2.7. Bikini Wax
- 5.3.2.8. Sprays Shields
- 5.3.1. Menstrual Care Products
- 5.4.1. In-to Supermarkets
- 5.4.2. Drug Stores
- 5.4.3. Pharmacies & Beauty Stores
- 5.4.4. Online & Other Channels
- 5.5.1. North America
- 5.5.2. Latin America
- 5.5.3. Europe
- 5.5.4. Asia Pacific
- 5.5.5. Middle East and Africa
6. North America Feminine Hygiene Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Nature
- 6.2.1. Disposable
- 6.2.2. Reusable
- 6.3. Market Analysis, Insights and Forecast – By End-Use Industry
- 6.3.1. Menstrual Care Products
- 6.3.1.1. Sanitary Napkins/Pads
- 6.3.1.2. Panty Liners
- 6.3.1.3. Tampons
- 6.3.1.4. Menstrual Cups
- 6.3.1.5. Period Panties
- 6.3.2. Cleaning & Deodorizing Products
- 6.3.2.1. Douche
- 6.3.2.2. Feminine Powders
- 6.3.2.3. Feminine Soaps
- 6.3.2.4. Disposable Razors & Blades
- 6.3.2.5. Feminine Wipes
- 6.3.2.6. Internal Cleaners
- 6.3.2.7. Bikini Wax
- 6.3.2.8. Sprays Shields
- 6.3.1. Menstrual Care Products
- 6.4.1. In-to Supermarkets
- 6.4.2. Drug Stores
- 6.4.3. Pharmacies & Beauty Stores
- 6.4.4. Online & Other Channels
- 6.5.1. U.S.
- 6.5.2. Canada
7. Latin America Feminine Hygiene Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Nature
- 7.2.1. Disposable
- 7.2.2. Reusable
- 7.3. Market Analysis, Insights and Forecast – By End-Use Industry
- 7.3.1. Menstrual Care Products
- 7.3.1.1. Sanitary Napkins/Pads
- 7.3.1.2. Panty Liners
- 7.3.1.3. Tampons
- 7.3.1.4. Menstrual Cups
- 7.3.1.5. Period Panties
- 7.3.2. Cleaning & Deodorizing Products
- 7.3.2.1. Douche
- 7.3.2.2. Feminine Powders
- 7.3.2.3. Feminine Soaps
- 7.3.2.4. Disposable Razors & Blades
- 7.3.2.5. Feminine Wipes
- 7.3.2.6. Internal Cleaners
- 7.3.2.7. Bikini Wax
- 7.3.2.8. Sprays Shields
- 7.3.1. Menstrual Care Products
- 7.4.1. In-to Supermarkets
- 7.4.2. Drug Stores
- 7.4.3. Pharmacies & Beauty Stores
- 7.4.4. Online & Other Channels
- 7.5.1. Brazil
- 7.5.2. Mexico
- 7.5.3. Rest of Latin America
8. Europe Feminine Hygiene Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Nature
- 8.2.1. Disposable
- 8.2.2. Reusable
- 8.3. Market Analysis, Insights and Forecast – By End-Use Industry
- 8.3.1. Menstrual Care Products
- 8.3.1.1. Sanitary Napkins/Pads
- 8.3.1.2. Panty Liners
- 8.3.1.3. Tampons
- 8.3.1.4. Menstrual Cups
- 8.3.1.5. Period Panties
- 8.3.2. Cleaning & Deodorizing Products
- 8.3.2.1. Douche
- 8.3.2.2. Feminine Powders
- 8.3.2.3. Feminine Soaps
- 8.3.2.4. Disposable Razors & Blades
- 8.3.2.5. Feminine Wipes
- 8.3.2.6. Internal Cleaners
- 8.3.2.7. Bikini Wax
- 8.3.2.8. Sprays Shields
- 8.3.1. Menstrual Care Products
- 8.4.1. In-to Supermarkets
- 8.4.2. Drug Stores
- 8.4.3. Pharmacies & Beauty Stores
- 8.4.4. Online & Other Channels
- 8.5.1. UK
- 8.5.2. Germany
- 8.5.3. France
- 8.5.4. Italy
- 8.5.5. Spain
- 8.5.6. Russia
- 8.5.7. Rest of Europe
9. Asia Pacific Feminine Hygiene Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Nature
- 9.2.1. Disposable
- 9.2.2. Reusable
- 9.3. Market Analysis, Insights and Forecast – By End-Use Industry
- 9.3.1. Menstrual Care Products
- 9.3.1.1. Sanitary Napkins/Pads
- 9.3.1.2. Panty Liners
- 9.3.1.3. Tampons
- 9.3.1.4. Menstrual Cups
- 9.3.1.5. Period Panties
- 9.3.2. Cleaning & Deodorizing Products
- 9.3.2.1. Douche
- 9.3.2.2. Feminine Powders
- 9.3.2.3. Feminine Soaps
- 9.3.2.4. Disposable Razors & Blades
- 9.3.2.5. Feminine Wipes
- 9.3.2.6. Internal Cleaners
- 9.3.2.7. Bikini Wax
- 9.3.2.8. Sprays Shields
- 9.3.1. Menstrual Care Products
- 9.4.1. In-to Supermarkets
- 9.4.2. Drug Stores
- 9.4.3. Pharmacies & Beauty Stores
- 9.4.4. Online & Other Channels
- 9.5.1. China
- 9.5.2. India
- 9.5.3. Japan
- 9.5.4. Australia
- 9.5.5. South East Asia
- 9.5.6. Rest of Asia Pacific
10. Middle East & Africa Feminine Hygiene Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 10.1. Key Findings / Summary
- 10.2. Market Analysis, Insights and Forecast – By Nature
- 10.2.1. Disposable
- 10.2.2. Reusable
- 10.3. Market Analysis, Insights and Forecast – By End-Use Industry
- 10.3.1. Menstrual Care Products
- 10.3.1.1. Sanitary Napkins/Pads
- 10.3.1.2. Panty Liners
- 10.3.1.3. Tampons
- 10.3.1.4. Menstrual Cups
- 10.3.1.5. Period Panties
- 10.3.2. Cleaning & Deodorizing Products
- 10.3.2.1. Douche
- 10.3.2.2. Feminine Powders
- 10.3.2.3. Feminine Soaps
- 10.3.2.4. Disposable Razors & Blades
- 10.3.2.5. Feminine Wipes
- 10.3.2.6. Internal Cleaners
- 10.3.2.7. Bikini Wax
- 10.3.2.8. Sprays Shields
- 10.3.1. Menstrual Care Products
- 10.4.1. In-to Supermarkets
- 10.4.2. Drug Stores
- 10.4.3. Pharmacies & Beauty Stores
- 10.4.4. Online & Other Channels
- 10.5.1. GCC
- 10.5.2. South Africa
- 10.5.3. Rest of Middle East & Africa
11. Competitive Analysis
- 11.1. Company Market Share Analysis, 2018
- 11.2. Key Industry Developments
- 11.3. Company Profile
- 11.4. Procter & Gamble
- 11.4.1. Business Overview
- 11.4.2. Segment 1 & Service Offering
- 11.4.3. Overall Revenue
- 11.4.4. Geographic Presence
- 11.4.5. Recent Development
- 11.5. Energizer Holdings, Inc.
- 11.6. Edgewell Personal Care
- 11.7. Unicharm Corporation
- 11.8. Kimberly-Clark Corporation
- 11.9. Lil-Lets Group Ltd.
- 11.10. Glenmark Pharmaceuticals
- 11.11. Biochemix Healthcare Private Limited
Research Process
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
