Inflight Advertising Market Overview
In-flight advertising is advertising that is intended to target potential passengers on board an airline. Commercials during in-flight entertainment programs, advertisements on boarding passes, in-flight magazines, overhead storage bins, and setback tray tables, as well as sales pitches by flight attendants, are all part of it. The global Inflight Advertising market is expected to rise at a considerable rate in the forthcoming years.
Television and magazines are the most popular forms of in-flight entertainment among airline customers. On a widescreen or individual screens, media businesses give entertainment alternatives such as news, sports, short videos, and movies. Advertisers can thus select how their ads are shown based on the type of travel class, screen size, and advertisement type. To promote restaurants, hotels, and local businesses, in-flight adverts are currently tailored based on airline routes and regional language.
The demand for in-flight advertising is expected to grow in the future years as advertisers discover that targeting their targeted clients is quite simple. The number of advertisers employing in-flight commercials is likely to rise in the future years, as the number of passengers in economy class rises and airline firms provides tickets at low prices. All these aforementioned aspects majorly contribute towards the growth of the global Inflight Advertising market.
On the downside, a key challenge for the companies in the in-flight advertising business is the cost of publishing the advertisements in various mediums. Besides this, several airlines offer free Wi-Fi and internet access to customers, which is expected to become a lucrative potential for in-flight advertising companies in the near future.
| Report Metric | Details |
| Market size available for years | 2023–2030 |
| Base year considered | 2023 |
| Forecast period | 2024–2030 |
| Forecast unit | Value (USD Million) |
| Segments covered | Product Type, Aircraft type, and Region |
| Regions covered | North America (the U.S. and Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, Rest of Asia Pacific), Latin America and the Middle East and Africa (Brazil, Saudi Arabia, UAE, Rest of LAMEA) |
| Companies covered | InterAir Media, Spice Jet Airline, Ryanair Ltd., Agency Fish Ltd., Cinderella Media Group Ltd., Blue Mushroom Pvt. Ltd., Emirates Airline, MaXposure Media Group India Pvt. Ltd., Rockwell Collins Inc. |
Covid-19 Impact on Inflight Advertising Market
Like many other industries, COVID-19 badly knocked the electronic and semiconductor industries. This unprecedented event has impacted nearly 230 countries in just a few weeks, resulting in the forced shutdown of manufacturing and transportation activities within and across the countries. This has directly affected the overall sector's growth. It is estimated that COVID-19 to leave more than USD 30 billion impacts on the electronics and semiconductor industry. The sector is majorly affected due to transport restrictions on major electronics and semiconductor raw material providers. However, the emerging need for semiconductors in several industries will offer rapid market recovery over the future period.
Inflight Advertising Market Segment Overview
Based on Product Type, the Inflight Magazines is one of the largest segments in the global Inflight Advertising market. An inflight magazine is a free magazine issued by an airline operator in the seats of an airliner or an airport lounge. Inflight magazines are produced by several airline companies or a few important content creation organizations to provide information about their fleet, as well as articles about destinations or other fascinating travel and destination information.
Inflight Advertising Market, By Product Type
· Inflight Magazines
· Display Systems
· Baggage Tags
· In-Flight Apps
· others
Inflight Advertising Market, By Aircraft type
· Business Aircraft
· Passenger Aircraft
Inflight Advertising Market Regional Overview
Geographically, North America dominated the Inflight Advertising market. The main reason for this development is the massive involvement of inflight entertainment systems in the airlines. Also, it is anticipated that in the forecasted period the Asia Pacific region would grow at the highest rate. The key factor for the market growth in this region is the increase in passenger traffic. It is anticipated that by 2035, about more than 16,000 aircraft would be delivered in the area, which is projected to impact the in-flight advertising market in the Asia-Pacific region positively. Similarly, the Middle East & Africa region has been witnessing an impressive rise in their economy in recent years. The major aspects driving the economy of the region are increased air travel and rising tourism. This is ultimately beneficial for the market development in this region.
Inflight Advertising Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Inflight Advertising Market Competitor overview
Some key developments and strategies adopted by manufacturers in Inflight Advertising are highlighted below.
· In September 2021, Inmarsat, the world leader in global mobile satellite communications, announced the launch of its innovative new OneFi customer experience platform (CXP) for airlines. The first-of-its-kind solution will serve as a catalyst to monetise inflight connectivity by bringing a host of onboard services together within a single portal interface, which passengers can easily access using their own personal devices.
Inflight Advertising Market, Key Players
· InterAir Media
· Spice Jet Airline
· Ryanair Ltd.
· Agency Fish Ltd.
· Cinderella Media Group Ltd.
· Blue Mushroom Pvt. Ltd.
· Emirates Airline
· MaXposure Media Group India Pvt. Ltd.
· Rockwell Collins Inc.
Frequently Asked Questions (FAQ) :
Q1. Which Segments are covered in the Inflight Advertising market report?
Product Type, Aircraft Type, and Region, these segments are covered in the Inflight Advertising market report.
Q2. Which segment is projected to hold the largest share in the Inflight Advertising Market. ?
The Inflight Magazines segment is projected to hold the largest share in the Inflight Advertising Market.
Q3. Which are sub-segments of the Aircraft type segment in the Inflight Advertising market?
The Business Aircraft, Passenger Aircraft are sub-segments of the Aircraft type segment in the Inflight Advertising market.
Q4. What are the restraining factors for the Inflight Advertising market?
The cost of publishing advertisements in various mediums is the key factor hindering the growth of the market.
Q5. Which are the prominent players in the Inflight Advertising Market?
InterAir Media, Spice Jet Airline, Ryanair Ltd., Agency Fish Ltd., Cinderella Media Group Ltd., Blue Mushroom Pvt. Ltd., Emirates Airline, MaXposure Media Group India Pvt. Ltd., Rockwell Collins Inc. are some key players in the Inflight Advertising Market.
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Inflight Advertising Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Product Type
- 5.2.1. Inflight Magazines
- 5.2.2. Display Systems
- 5.2.3. Baggage Tags
- 5.2.4. In-Flight Apps
- 5.2.5. others
- 5.3. Market Analysis, Insights and Forecast – By Aircraft type
- 5.3.1. Business Aircraft
- 5.3.2. Passenger Aircraft
- 5.4. Market Analysis, Insights and Forecast – By Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Latin America, Middle East and Africa
6. North America Inflight Advertising Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Product Type
- 6.2.1. Inflight Magazines
- 6.2.2. Display Systems
- 6.2.3. Baggage Tags
- 6.2.4. In-Flight Apps
- 6.2.5. others
- 6.3. Market Analysis, Insights and Forecast – By Aircraft type
- 6.3.1. Business Aircraft
- 6.3.2. Passenger Aircraft
- 6.4. Market Analysis, Insights and Forecast – By Country
- 6.4.1. U.S.
- 6.4.2. Canada
7. Europe Inflight Advertising Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Product Type
- 7.2.1. Inflight Magazines
- 7.2.2. Display Systems
- 7.2.3. Baggage Tags
- 7.2.4. In-Flight Apps
- 7.2.5. others
- 7.3. Market Analysis, Insights and Forecast – By Aircraft type
- 7.3.1. Business Aircraft
- 7.3.2. Passenger Aircraft
- 7.4. Market Analysis, Insights and Forecast – By Country
- 7.4.1. UK
- 7.4.2. Germany
- 7.4.3. France
- 7.4.4. Italy
- 7.4.5. Spain
- 7.4.6. Russia
- 7.4.7. Rest of Europe
8. Asia Pacific Inflight Advertising Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Product Type
- 8.2.1. Inflight Magazines
- 8.2.2. Display Systems
- 8.2.3. Baggage Tags
- 8.2.4. In-Flight Apps
- 8.2.5. others
- 8.3. Market Analysis, Insights and Forecast – By Aircraft type
- 8.3.1. Business Aircraft
- 8.3.2. Passenger Aircraft
- 8.4. Market Analysis, Insights and Forecast – By Country
- 8.4.1. China
- 8.4.2. India
- 8.4.3. Japan
- 8.4.4. Australia
- 8.4.5. South East Asia
- 8.4.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Inflight Advertising Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Product Type
- 9.2.1. Inflight Magazines
- 9.2.2. Display Systems
- 9.2.3. Baggage Tags
- 9.2.4. In-Flight Apps
- 9.2.5. others
- 9.3. Market Analysis, Insights and Forecast – By Aircraft type
- 9.3.1. Business Aircraft
- 9.3.2. Passenger Aircraft
- 9.4. Market Analysis, Insights and Forecast – By Country
- 9.4.1. Brazil
- 9.4.2. Saudi Arabia
- 9.4.3. UAE
- 9.4.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. InterAir Media
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Spice Jet Airline
- 10.6. Ryanair Ltd.
- 10.7. Agency Fish Ltd.
- 10.8. Cinderella Media Group Ltd.
- 10.9. Blue Mushroom Pvt. Ltd.
- 10.10. Emirates Airline
- 10.11. MaXposure Media Group India Pvt. Ltd.
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
