Location Based Services Market Overview
Location-based services (LBS) refer to services that are based on the location of a mobile user as determined by the device's geographical location. LBS applications provide services and information that are most relevant to the user at that location. The global Location Based Services market is expected to witness strong growth in the coming period. Several key factors anticipated to drive the growth of the Location Based Services (LBS) market include various applications of geospatial data, growing demand for LBS in industry applications, the proliferation of social media, smartphones, and location-based apps among consumers, and increasing demand for marketing.
Location Based Services proliferate the demand for analytical solutions, owing to their ability to provide and analyze real-time geo-data. The retailers can strategize their marketing campaigns based on customer locations for the nearest store or location-based offers. This is expected to help retailers with new revenue growth opportunities, which, in turn, is projected to boost the Location Based Services market in the forecast period. Moreover, Location Based Services are used to provide information about a user’s location through the internet by using real-time geo-data. The arrival of smart devices, wireless technologies, cloud computing, the Internet of Things (IoT), and smartphone applications has led to exaggerated traffic on websites. This has boosted the adoption of LBS to improve services and enhance user experience depending upon the end user’s location. This key factor is projected to propel the growth of the Location Based Services market.
Furthermore, Location Based Services have significant importance in various sectors, including government authorities, defense & intelligence, transportation, telecommunication, manufacturing, e-retailing, energy, and natural resource management. Hence, increasing demand for LBS eventually creates a positive impact on the growth of the Location Based Services market steadily.
Covid-19 Impact on Location Based Services Market
Like many other industries, COVID-19 badly knocked the electronic and semiconductor industries. This unprecedented event has impacted nearly 230 countries in just a few weeks, resulting in the forced shutdown of manufacturing and transportation activities within and across the countries. This has directly affected the overall sector's growth. It is estimated that COVID-19 to leave more than USD 30 billion impacts on the electronics and semiconductor industry. The sector is majorly affected due to transport restrictions on major electronics and semiconductor raw material providers. However, the emerging need for semiconductors in several industries will offer rapid market recovery over the future period.
Location Based Services Market Segment Overview
Based on Component, the Hardware is the largest segment in the Location Based Services market in 2019. This is due to the arrival of digitalization among several industry verticals and the high penetration of smartphones among individuals across the world. Moreover, the growing adoption of mobile for commerce and social media activities is anticipated to supplement the adoption of hardware components in the LBS market. Furthermore, Location Based Services have the largest applications across various sectors. LBS is used for navigation, traffic management, asset tracking, and proximity-based marketing. Additionally, it also finds application in fraud prevention, mobile workforce management, and context advertising. Further, energy & resource management agencies use LBS for assessment of land cover, water resource management, and geology mapping. The defense & military sectors use LBS for surveillance, battlefront analysis, and strategy formulation. Again, in civil engineering, LBS solution is used for resource mapping, evaluation of geological information, and a guesstimate of a suitable location for building, planning, & construction activities. Furthermore, transportation, media & entertainment, insurance, and tourism sectors offer an extensive scope of applications for LBS.
Location Based Services Market, By Component
· Hardware
· Software
· Services
Location Based Services Market, By Technology
· GPS
· Assisted GPS (A-GPS)
· Enhanced GPS (E-GPS)
· Enhanced Observed Time Difference
· Observed Time Difference
· Cell ID
· Wi-Fi
· Others
Location Based Services Market, By Application
· Location-based Advertising
· Business Intelligence & Analytics
· Fleet Management
· Mapping & Navigation
· Local Search & Information
· Social Networking & Entertainment
· Proximity Marketing
· Asset Tracking
· Others
Location Based Services Market, By Industry Vertical
· Transportation & Logistics
· Manufacturing
· Government & Public Utilities
· Retail
· Healthcare & Life Sciences
· Media & Entertainment
· IT & Telecom
· BFSI
· Hospitality
· Others
Location Based Services Market Regional Overview
Geographically, North America dominated the global Location Based Services market in 2019. This is because most of the top players operate from this region. Additionally, the presence of well-developed location-based IT infrastructure is projected to enhance the growth of the market in this region. Likewise, Asia Pacific is expected to expand with an impressive CAGR over the forecast period. The key factors that drive the growth of the market in this region include increasing IT spending capability and an upsurge in demand for location-based services from the transportation & logistics sector in this region.
Location Based Services Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Location Based Services Market Competitor overview
Some key developments and strategies adopted by manufacturers in Location Based Services are highlighted below.
· In August 2021, Wipro Limited, a leading global information technology, consulting, and business process services company, and HERE Technologies, the location data and technology platform, announced that they are partnering to offer location-based services, to customers from Energy & Utilities, Manufacturing, Transport & Logistics, Telecom, and Automotive industry verticals.
Location Based Services Market, Key Players
· Alcatel-Lucent SA
· Apple, Inc.
· AT&T Inc.
· Bharti Airtel, LTD.
· Cisco Systems, Inc.
· Google Inc.
· HERE
· International Business Machines Corporation
· Microsoft Corporation
· Oracle Corporation
· Qualcomm Inc.
Location-based services (LBS) refer to services that are based on the location of a mobile user as determined by the device's geographical location. LBS applications provide services and information that are most relevant to the user at that location. The global Location Based Services market is expected to witness strong growth in the coming period. Several key factors anticipated to drive the growth of the Location Based Services (LBS) market include various applications of geospatial data, growing demand for LBS in industry applications, the proliferation of social media, smartphones, and location-based apps among consumers, and increasing demand for marketing.
Location Based Services proliferate the demand for analytical solutions, owing to their ability to provide and analyze real-time geo-data. The retailers can strategize their marketing campaigns based on customer locations for the nearest store or location-based offers. This is expected to help retailers with new revenue growth opportunities, which, in turn, is projected to boost the Location Based Services market in the forecast period. Moreover, Location Based Services are used to provide information about a user’s location through the internet by using real-time geo-data. The arrival of smart devices, wireless technologies, cloud computing, the Internet of Things (IoT), and smartphone applications has led to exaggerated traffic on websites. This has boosted the adoption of LBS to improve services and enhance user experience depending upon the end user’s location. This key factor is projected to propel the growth of the Location Based Services market.
Furthermore, Location Based Services have significant importance in various sectors, including government authorities, defense & intelligence, transportation, telecommunication, manufacturing, e-retailing, energy, and natural resource management. Hence, increasing demand for LBS eventually creates a positive impact on the growth of the Location Based Services market steadily.
Covid-19 Impact on Location Based Services Market
Like many other industries, COVID-19 badly knocked the electronic and semiconductor industries. This unprecedented event has impacted nearly 230 countries in just a few weeks, resulting in the forced shutdown of manufacturing and transportation activities within and across the countries. This has directly affected the overall sector's growth. It is estimated that COVID-19 to leave more than USD 30 billion impacts on the electronics and semiconductor industry. The sector is majorly affected due to transport restrictions on major electronics and semiconductor raw material providers. However, the emerging need for semiconductors in several industries will offer rapid market recovery over the future period.
Location Based Services Market Segment Overview
Based on Component, the Hardware is the largest segment in the Location Based Services market in 2019. This is due to the arrival of digitalization among several industry verticals and the high penetration of smartphones among individuals across the world. Moreover, the growing adoption of mobile for commerce and social media activities is anticipated to supplement the adoption of hardware components in the LBS market. Furthermore, Location Based Services have the largest applications across various sectors. LBS is used for navigation, traffic management, asset tracking, and proximity-based marketing. Additionally, it also finds application in fraud prevention, mobile workforce management, and context advertising. Further, energy & resource management agencies use LBS for assessment of land cover, water resource management, and geology mapping. The defense & military sectors use LBS for surveillance, battlefront analysis, and strategy formulation. Again, in civil engineering, LBS solution is used for resource mapping, evaluation of geological information, and a guesstimate of a suitable location for building, planning, & construction activities. Furthermore, transportation, media & entertainment, insurance, and tourism sectors offer an extensive scope of applications for LBS.
Location Based Services Market, By Component
· Hardware
· Software
· Services
Location Based Services Market, By Technology
· GPS
· Assisted GPS (A-GPS)
· Enhanced GPS (E-GPS)
· Enhanced Observed Time Difference
· Observed Time Difference
· Cell ID
· Wi-Fi
· Others
Location Based Services Market, By Application
· Location-based Advertising
· Business Intelligence & Analytics
· Fleet Management
· Mapping & Navigation
· Local Search & Information
· Social Networking & Entertainment
· Proximity Marketing
· Asset Tracking
· Others
Location Based Services Market, By Industry Vertical
· Transportation & Logistics
· Manufacturing
· Government & Public Utilities
· Retail
· Healthcare & Life Sciences
· Media & Entertainment
· IT & Telecom
· BFSI
· Hospitality
· Others
Location Based Services Market Regional Overview
Geographically, North America dominated the global Location Based Services market in 2019. This is because most of the top players operate from this region. Additionally, the presence of well-developed location-based IT infrastructure is projected to enhance the growth of the market in this region. Likewise, Asia Pacific is expected to expand with an impressive CAGR over the forecast period. The key factors that drive the growth of the market in this region include increasing IT spending capability and an upsurge in demand for location-based services from the transportation & logistics sector in this region.
Location Based Services Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Location Based Services Market Competitor overview
Some key developments and strategies adopted by manufacturers in Location Based Services are highlighted below.
· In August 2021, Wipro Limited, a leading global information technology, consulting, and business process services company, and HERE Technologies, the location data and technology platform, announced that they are partnering to offer location-based services, to customers from Energy & Utilities, Manufacturing, Transport & Logistics, Telecom, and Automotive industry verticals.
Location Based Services Market, Key Players
· Alcatel-Lucent SA
· Apple, Inc.
· AT&T Inc.
· Bharti Airtel, LTD.
· Cisco Systems, Inc.
· Google Inc.
· HERE
· International Business Machines Corporation
· Microsoft Corporation
· Oracle Corporation
· Qualcomm Inc.
Location Based Services Market Study Global Market Analysis, Insights and Forecast, 2020-2027
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Location Based Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Component
- 5.2.1. Hardware
- 5.2.2. Software
- 5.2.3. Services
- 5.3. Market Analysis, Insights and Forecast – By Technology
- 5.3.1. GPS
- 5.3.2. Assisted GPS (A-GPS)
- 5.3.3. Enhanced GPS (E-GPS)
- 5.3.4. Enhanced Observed Time Difference
- 5.3.5. Observed Time Difference
- 5.3.6. Cell ID
- 5.3.7. Wi-Fi
- 5.3.8. Others
- 5.4. Market Analysis, Insights and Forecast – By Application
- 5.4.1. Location-based Advertising
- 5.4.2. Business Intelligence & Analytics
- 5.4.3. Fleet Management
- 5.4.4. Mapping & Navigation
- 5.4.5. Local Search & Information
- 5.4.6. Social Networking & Entertainment
- 5.4.7. Proximity Marketing
- 5.4.8. Asset Tracking
- 5.4.9. Others
- 5.5. Market Analysis, Insights and Forecast – By Industry Vertical
- 5.5.1. Transportation & Logistics
- 5.5.2. Manufacturing
- 5.5.3. Government & Public Utilities
- 5.5.4. Retail
- 5.5.5. Healthcare & Life Sciences
- 5.5.6. Media & Entertainment
- 5.5.7. IT & Telecom
- 5.5.8. BFSI
- 5.5.9. Hospitality
- 5.5.10. Others
- 5.6. Market Analysis, Insights and Forecast – By Region
- 5.6.1. North America
- 5.6.2. Europe
- 5.6.3. Asia Pacific
- 5.6.4. Latin America, Middle East and Africa
6. North America Location Based Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Component
- 6.2.1. Hardware
- 6.2.2. Software
- 6.2.3. Services
- 6.3. Market Analysis, Insights and Forecast – By Technology
- 6.3.1. GPS
- 6.3.2. Assisted GPS (A-GPS)
- 6.3.3. Enhanced GPS (E-GPS)
- 6.3.4. Enhanced Observed Time Difference
- 6.3.5. Observed Time Difference
- 6.3.6. Cell ID
- 6.3.7. Wi-Fi
- 6.3.8. Others
- 6.4. Market Analysis, Insights and Forecast – By Application
- 6.4.1. Location-based Advertising
- 6.4.2. Business Intelligence & Analytics
- 6.4.3. Fleet Management
- 6.4.4. Mapping & Navigation
- 6.4.5. Local Search & Information
- 6.4.6. Social Networking & Entertainment
- 6.4.7. Proximity Marketing
- 6.4.8. Asset Tracking
- 6.4.9. Others
- 6.5. Market Analysis, Insights and Forecast – By Industry Vertical
- 6.5.1. Transportation & Logistics
- 6.5.2. Manufacturing
- 6.5.3. Government & Public Utilities
- 6.5.4. Retail
- 6.5.5. Healthcare & Life Sciences
- 6.5.6. Media & Entertainment
- 6.5.7. IT & Telecom
- 6.5.8. BFSI
- 6.5.9. Hospitality
- 6.5.10. Others
- 6.6. Market Analysis, Insights and Forecast – By Country
- 6.6.1. U.S.
- 6.6.2. Canada
7. Europe Location Based Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Component
- 7.2.1. Hardware
- 7.2.2. Software
- 7.2.3. Services
- 7.3. Market Analysis, Insights and Forecast – By Technology
- 7.3.1. GPS
- 7.3.2. Assisted GPS (A-GPS)
- 7.3.3. Enhanced GPS (E-GPS)
- 7.3.4. Enhanced Observed Time Difference
- 7.3.5. Observed Time Difference
- 7.3.6. Cell ID
- 7.3.7. Wi-Fi
- 7.3.8. Others
- 7.4. Market Analysis, Insights and Forecast – By Application
- 7.4.1. Location-based Advertising
- 7.4.2. Business Intelligence & Analytics
- 7.4.3. Fleet Management
- 7.4.4. Mapping & Navigation
- 7.4.5. Local Search & Information
- 7.4.6. Social Networking & Entertainment
- 7.4.7. Proximity Marketing
- 7.4.8. Asset Tracking
- 7.4.9. Others
- 7.5. Market Analysis, Insights and Forecast – By Industry Vertical
- 7.5.1. Transportation & Logistics
- 7.5.2. Manufacturing
- 7.5.3. Government & Public Utilities
- 7.5.4. Retail
- 7.5.5. Healthcare & Life Sciences
- 7.5.6. Media & Entertainment
- 7.5.7. IT & Telecom
- 7.5.8. BFSI
- 7.5.9. Hospitality
- 7.5.10. Others
- 7.6. Market Analysis, Insights and Forecast – By Country
- 7.6.1. UK
- 7.6.2. Germany
- 7.6.3. France
- 7.6.4. Italy
- 7.6.5. Spain
- 7.6.6. Russia
- 7.6.7. Rest of Europe
8. Asia Pacific Location Based Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Component
- 8.2.1. Hardware
- 8.2.2. Software
- 8.2.3. Services
- 8.3. Market Analysis, Insights and Forecast – By Technology
- 8.3.1. GPS
- 8.3.2. Assisted GPS (A-GPS)
- 8.3.3. Enhanced GPS (E-GPS)
- 8.3.4. Enhanced Observed Time Difference
- 8.3.5. Observed Time Difference
- 8.3.6. Cell ID
- 8.3.7. Wi-Fi
- 8.3.8. Others
- 8.4. Market Analysis, Insights and Forecast – By Application
- 8.4.1. Location-based Advertising
- 8.4.2. Business Intelligence & Analytics
- 8.4.3. Fleet Management
- 8.4.4. Mapping & Navigation
- 8.4.5. Local Search & Information
- 8.4.6. Social Networking & Entertainment
- 8.4.7. Proximity Marketing
- 8.4.8. Asset Tracking
- 8.4.9. Others
- 8.5. Market Analysis, Insights and Forecast – By Industry Vertical
- 8.5.1. Transportation & Logistics
- 8.5.2. Manufacturing
- 8.5.3. Government & Public Utilities
- 8.5.4. Retail
- 8.5.5. Healthcare & Life Sciences
- 8.5.6. Media & Entertainment
- 8.5.7. IT & Telecom
- 8.5.8. BFSI
- 8.5.9. Hospitality
- 8.5.10. Others
- 8.6. Market Analysis, Insights and Forecast – By Country
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. Australia
- 8.6.5. South East Asia
- 8.6.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Location Based Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Component
- 9.2.1. Hardware
- 9.2.2. Software
- 9.2.3. Services
- 9.3. Market Analysis, Insights and Forecast – By Technology
- 9.3.1. GPS
- 9.3.2. Assisted GPS (A-GPS)
- 9.3.3. Enhanced GPS (E-GPS)
- 9.3.4. Enhanced Observed Time Difference
- 9.3.5. Observed Time Difference
- 9.3.6. Cell ID
- 9.3.7. Wi-Fi
- 9.3.8. Others
- 9.4. Market Analysis, Insights and Forecast – By Application
- 9.4.1. Location-based Advertising
- 9.4.2. Business Intelligence & Analytics
- 9.4.3. Fleet Management
- 9.4.4. Mapping & Navigation
- 9.4.5. Local Search & Information
- 9.4.6. Social Networking & Entertainment
- 9.4.7. Proximity Marketing
- 9.4.8. Asset Tracking
- 9.4.9. Others
- 9.5. Market Analysis, Insights and Forecast – By Industry Vertical
- 9.5.1. Transportation & Logistics
- 9.5.2. Manufacturing
- 9.5.3. Government & Public Utilities
- 9.5.4. Retail
- 9.5.5. Healthcare & Life Sciences
- 9.5.6. Media & Entertainment
- 9.5.7. IT & Telecom
- 9.5.8. BFSI
- 9.5.9. Hospitality
- 9.5.10. Others
- 9.6. Market Analysis, Insights and Forecast – By Country
- 9.6.1. Brazil
- 9.6.2. Saudi Arabia
- 9.6.3. UAE
- 9.6.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Alcatel-Lucent SA
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Apple, Inc.
- 10.6. AT&T Inc.
- 10.7. Bharti Airtel, LTD.
- 10.8. Cisco Systems, Inc.
- 10.9. Google Inc.
- 10.10. HERE
- 10.11. International Business Machines Corporation
- 10.12. Microsoft Corporation
- 10.13. Oracle Corporation
- 10.14. Qualcomm Inc.
Research Process
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
