Marketing Automation Software Market Overview
The retail and goods industry is anticipated to grow at the best rate throughout the forecast amount. The industry is increasing through online promoting and appearance forward to having additional guests; deliver the goods improved quality traffic. Thus, marketers are specializing in targeting customers' mistreatment of completely different online channels and sources to enhance sales. The vendors within the market supply promoting automation package as a standalone package or integrated with different pan optic promoting solutions as a sophisticated feature.
Hence, promoting automation within the retail and client trade contains a distinctive role within the overall business operations and is anticipated a better place than ancient offline promoting.
The rising development of the infrastructure within the communication &digital sector across the world and the rising range of mobile, smartphone & connecting device users globally is one amongst the key driving factors of this market to travel for automation in promoting. Moreover, the growing adoption of artificial intelligence machine learning, et al. conjointly contributes to extending the demand for promoting automation packages globally.
| Report Metric | Details |
| Market size available for years | 2023–2030 |
| Base year considered | 2023 |
| Forecast period | 2024–2030 |
| Forecast unit | Value (USD Million) |
| Segments covered | Application, Industry Vertical and Region |
| Regions covered | North America (the U.S. and Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, Rest of Asia Pacific), Latin America and the Middle East and Africa (Brazil, Saudi Arabia, UAE, Rest of LAMEA) |
| Companies covered | AMicrosoft Corporation, Adobe, Cognizan, HubSpot, Inc., IBM, Keap, Marketo, Inc. Oracle Corporation, Salesforce.com, Teradata Corporation. |
The covid-19 Impact on Marketing Automation Software Market:
Like several different industries, COVID-19 badly knocked the electronic and semiconductor trade. This new event has compact nearly 230 countries in exactly a couple of weeks, leading to the forced conclusion of producing and transportation activities at intervals and across the countries. This has directly affected the expansion of the sector. It's calculable that COVID-19 to depart over USD thirty billion impacts on the physics and semiconductor trade. The arena is majorly affected thanks to transport restrictions on major physics and semiconductor staple suppliers. However, the rising want for semiconductors in many industries can supply fast market recovery over the longer-term amount.
Marketing Automation Software Market Segment Overview
By Application, The Lead Nurturing & Lead scoring segment is anticipated to grow at the best CAGR throughout the forecast amount. The expansion of the market is attributed to many factors, like an aggregation of all the potential prospects that are browsing the corporate website, observance of prospect behaviours, growing demand for personalized expertise among customers, and effective management of complete lead lifecycle method.
By Industry Vertical, the Media & amusement is anticipated to grow at the best CAGR throughout the forecast amount. video game (VR), extraordinary (OTT) video, and online advertising are expected to be among the fastest-growing revenue generators for amusement and media corporations in rising economies wherever adoption of technology is dominant just like the countries like the US, that may be dominant net advertising and promoting market and across the world.
Market Analysis, Insights and Forecast – By Application
· Campaign Management
· Email Marketing
· Lead Nurturing & Lead Scoring
· Social Media Marketing
· Analytics & Reporting
· Others
Market Analysis, Insights and Forecast – By Industry Vertical
· Education
· Healthcare & Life Sciences
· Media & Entertainment
· Retail & Consumer Goods
· Travel & Hospitality
· Others
Marketing Automation Software Market Regional Overview
Region-wise, during the forecast period, the Asia Pacific is anticipated to witness industry accelerated growth within the business. This will be attributed to growing internet penetration, fast inclination toward social media platforms, and fast rise within the end-use industry. The promoting Automation software system Market in Europe is additionally anticipated to grow considerably throughout the forecast because of selling investment by most regional end-user verticals, joined with an ever-growing social media penetration.
Marketing Automation Software Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Marketing Automation Software Market Competitor overview
Some key developments and strategies adopted by manufacturers in the Marketing Automation Software are highlighted below.
· In 2021, Microsoft Corporation introduced new updates for Dynamics 365 marketing software that includes simplified marketing settings, a recovery items tab for customer and event management, improve more functionality and delivered reliability forms.
Marketing Automation Software Market, Key Players
· Microsoft Corporation
· Adobe
· Cognizan
· HubSpot, Inc.
· IBM
· Keap
· Marketo, Inc.
· Oracle Corporation
· Salesforce.com
· Teradata Corporation.
Frequently Asked Questions (FAQ) :
Q1. What is the total CAGR expected to be recorded for the Marketing Automation Software market during the forecast period?
Marketing Automation Software market is expected to record a CAGR of ~ 17.75 % during the forecast period.
Q2. Which segment is projected to hold the largest share in the Marketing Automation Software Market?
Lead Nurturing & Lead scoring segment is projected to hold the largest share in the Marketing Automation Software Market.
Q3. What are the driving factors for the Marketing Automation Software market?
Development of retail and consumer good application, rising media expansion for advertisement, online shopping this are some factors thus drives the market growth of Marketing Automation Software Market throughout the forecast period.
Q4. Which Segments are covered in the Marketing Automation Software market report?
Application, Industry Vertical and Region, these segments are covered in the Marketing Automation Software market report.
Q5. Which are the prominent players offering Marketing Automation Software?
Microsoft Corporation, Adobe, Cognizan, HubSpot, Inc., IBM, Keap, Marketo, Inc. Oracle Corporation, Salesforce.com, Teradata Corporation.
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Marketing Automation Software Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Application
- 5.2.1. Campaign Management
- 5.2.2. Email Marketing
- 5.2.3. Lead Nurturing & Lead Scoring
- 5.2.4. Social Media Marketing
- 5.2.5. Analytics & Reporting
- 5.2.6. Others
- 5.3. Market Analysis, Insights and Forecast – By Industry Vertical
- 5.3.1. Education
- 5.3.2. Healthcare & Life Sciences
- 5.3.3. Media & Entertainment
- 5.3.4. Retail & Consumer Goods
- 5.3.5. Travel & Hospitality
- 5.3.6. Others
- 5.4. Market Analysis, Insights and Forecast – By Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Latin America, Middle East, and Africa
6. North America Marketing Automation Software Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Application
- 6.2.1. Campaign Management
- 6.2.2. Email Marketing
- 6.2.3. Lead Nurturing & Lead Scoring
- 6.2.4. Social Media Marketing
- 6.2.5. Analytics & Reporting
- 6.2.6. Others
- 6.3. Market Analysis, Insights and Forecast – By Industry Vertical
- 6.3.1. Education
- 6.3.2. Healthcare & Life Sciences
- 6.3.3. Media & Entertainment
- 6.3.4. Retail & Consumer Goods
- 6.3.5. Travel & Hospitality
- 6.3.6. Others
- 6.4. Market Analysis, Insights and Forecast – By Country
- 6.4.1. U.S.
- 6.4.2. Canada
7. Europe Marketing Automation Software Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Application
- 7.2.1. Campaign Management
- 7.2.2. Email Marketing
- 7.2.3. Lead Nurturing & Lead Scoring
- 7.2.4. Social Media Marketing
- 7.2.5. Analytics & Reporting
- 7.2.6. Others
- 7.3. Market Analysis, Insights and Forecast – By Industry Vertical
- 7.3.1. Education
- 7.3.2. Healthcare & Life Sciences
- 7.3.3. Media & Entertainment
- 7.3.4. Retail & Consumer Goods
- 7.3.5. Travel & Hospitality
- 7.3.6. Others
- 7.4. Market Analysis, Insights and Forecast – By Country
- 7.4.1. UK
- 7.4.2. Germany
- 7.4.3. France
- 7.4.4. Italy
- 7.4.5. Spain
- 7.4.6. Russia
- 7.4.7. Rest of Europe
8. Asia Pacific Marketing Automation Software Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Application
- 8.2.1. Campaign Management
- 8.2.2. Email Marketing
- 8.2.3. Lead Nurturing & Lead Scoring
- 8.2.4. Social Media Marketing
- 8.2.5. Analytics & Reporting
- 8.2.6. Others
- 8.3. Market Analysis, Insights and Forecast – By Industry Vertical
- 8.3.1. Education
- 8.3.2. Healthcare & Life Sciences
- 8.3.3. Media & Entertainment
- 8.3.4. Retail & Consumer Goods
- 8.3.5. Travel & Hospitality
- 8.3.6. Others
- 8.4. Market Analysis, Insights and Forecast – By Country
- 8.4.1. China
- 8.4.2. India
- 8.4.3. Japan
- 8.4.4. Australia
- 8.4.5. South East Asia
- 8.4.6. Rest of Asia Pacific
9. Latin America, Middle East, and Africa Marketing Automation Software Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Application
- 9.2.1. Campaign Management
- 9.2.2. Email Marketing
- 9.2.3. Lead Nurturing & Lead Scoring
- 9.2.4. Social Media Marketing
- 9.2.5. Analytics & Reporting
- 9.2.6. Others
- 9.3. Market Analysis, Insights and Forecast – By Industry Vertical
- 9.3.1. Education
- 9.3.2. Healthcare & Life Sciences
- 9.3.3. Media & Entertainment
- 9.3.4. Retail & Consumer Goods
- 9.3.5. Travel & Hospitality
- 9.3.6. Others
- 9.4. Market Analysis, Insights and Forecast – By Country
- 9.4.1. Brazil
- 9.4.2. Saudi Arabia
- 9.4.3. UAE
- 9.4.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Microsoft Corporation
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Adobe
- 10.6. Cognizan
- 10.7. HubSpot, Inc.
- 10.8. IBM
- 10.9. Keap
- 10.10. Marketo, Inc.
- 10.11. Oracle Corporation
- 10.12. Salesforce.com
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
