Mobile Value Added Services (MVAS) Market Overview
The term "mobile value added services" (MVAS) refers to non-core services offered by the telecommunications industry. Except for voice calls and fax transmissions, all services are considered mobile value added services. The global Mobile Value Added Services (MVAS) market is expected to rise at a considerable rate in the forthcoming years.
The growing number of smartphones and strong Internet penetration around the world are propelling the mobile value added services market forward. The considerable fluctuation of the value added services market, on the other hand, allows mobile operators to divert a significant portion of their value added services budgets annually towards managing operational overheads. In order to improve the customer experience by efficiently incorporating mobile value added services into the product portfolio, operators must implement some sort of controlling mechanism, such as managed value added services. Managed value added service models have replaced fragmented, vendor-specific approaches with a standardized and complete approach to service management from beginning to finish. This enables the application of service level specifications and best industry standards, as well as process explanations, resulting in an exceptional customer service experience. Each of these factors is anticipated to have a definite impact on the Mobile Value Added Services (MVAS) market during the forecast period.
The market for mobile value added services has certain additional hurdles. Customers can now access superior value added services via the Internet, either for a fee or for free, thanks to the advent of the mobile Internet and smartphones. As a result, the user base of MVAS services has decreased, resulting in a drop in mobile value added services revenues.
| Report Metric | Details |
| Market size available for years | 2023–2030 |
| Base year considered | 2023 |
| Forecast period | 2024–2030 |
| Forecast unit | Value (USD Million) |
| Segments covered | Type, Solution, and Region. |
| Regions covered | North America (the U.S. and Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, Rest of Asia Pacific), Latin America and the Middle East and Africa (Brazil, Saudi Arabia, UAE, Rest of LAMEA) |
| Companies covered | Apple Inc., Vodafone Group Plc, Airtel, Idea Cellular Ltd, AT&T, OnMobile, Spice Digital Limited, Comverse Technology Inc., One97 Communication, Google. |
Covid-19 Impact on Mobile Value Added Services (MVAS) Market
Like many other industries, COVID-19 badly knocked the electronic and semiconductor industries. This unprecedented event has impacted nearly 230 countries in just a few weeks, resulting in the forced shutdown of manufacturing and transportation activities within and across the countries. This has directly affected the overall sector's growth. It is estimated that COVID-19 to leave more than USD 30 billion impacts on the electronics and semiconductor industry. The sector is majorly affected due to transport restrictions on major electronics and semiconductor raw material providers. However, the emerging need for semiconductors in several industries will offer rapid market recovery over the future period.
Mobile Value Added Services (MVAS) Market Segment Overview
According to Type, the Short Message Service (SMS) segment dominates the global Mobile Value Added Services (MVAS) market. SMS (Short Message Service) is a text messaging service available on most telephones, computers, and mobile devices. It makes use of standardized communication protocols to allow mobile devices to send and receive short text messages. Voice & Data Value-Added Services (VAS) segment stands as the second-largest segment in the market. This segment is expected to grow at the highest CAGR during the estimated period. By Solution, Mobile Music is one of the largest segments in the global market.
Mobile Value Added Services (MVAS) Market, By Type
· Short Message Service (SMS)
· Voice & Data Value-Added Services (VAS)
Mobile Value Added Services (MVAS) Market, By Solution
· Mobile Music
· Astro and Devotional
· Social Networking
· Video Search
· Utility VAS
· Infotainment
· Rural
· m-Education
· Others
Mobile Value Added Services (MVAS) Market Regional Overview
In terms of region, North America and Europe are the two most prominent regions for the global Mobile Value Added Services (MVAS) market. This is because of the increasing Internet penetration across the regions. Similarly, the market in the Asia Pacific is expected to grow significantly during the forecast period. This is because of the increasing number of smartphones users across the region.
Mobile Value Added Services (MVAS) Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Mobile Value Added Services (MVAS) Market, Key Players
· Apple Inc.
· Vodafone Group Plc
· Airtel
· Idea Cellular Ltd
· AT&T
· OnMobile
· Spice Digital Limited
· Comverse Technology Inc.
· One97 Communication
· Google
Frequently Asked Questions (FAQ) :
Q1. What are the driving factors for the Mobile Value Added Services (MVAS) market?
The growing number of smartphones and strong Internet penetration around the world are propelling the mobile value added services market forward.
Q2. What are the restraining factors for the Mobile Value Added Services (MVAS) market?
The user base of MVAS services has decreased, resulting in a drop in mobile value added services revenues.
Q3. Which segment is projected to hold the largest share in the Mobile Value Added Services (MVAS) Market. ?
Short Message Service (SMS) segment is projected to hold the largest share in the Mobile Value Added Services (MVAS) Market
Q4. Which region holds the largest share in the Mobile Value Added Services (MVAS) market?
North America and Europe held the largest share in the global Mobile Value Added Services (MVAS) market
Q5. Which are the prominent players in the Mobile Value Added Services (MVAS) Market?
Apple Inc., Vodafone Group Plc, Airtel, Idea Cellular Ltd, AT&T, OnMobile, Spice Digital Limited, Comverse Technology Inc., One97 Communication, Google. are some key players in the Mobile Value Added Services (MVAS) Market.
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Mobile Value Added Services (MVAS) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Type
- 5.2.1. Short Message Service (SMS)
- 5.2.2. Voice & Data Value-Added Services (VAS)
- 5.3. Market Analysis, Insights and Forecast – By Solution
- 5.3.1. Mobile Music
- 5.3.2. Astro and Devotional
- 5.3.3. Social Networking
- 5.3.4. Video Search
- 5.3.5. Utility VAS
- 5.3.6. Infotainment
- 5.3.7. Rural
- 5.3.8. m-Education
- 5.3.9. Others
- 5.4. Market Analysis, Insights and Forecast – By Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Latin America, Middle East and Africa
6. North America Mobile Value Added Services (MVAS) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Type
- 6.2.1. Short Message Service (SMS)
- 6.2.2. Voice & Data Value-Added Services (VAS)
- 6.3. Market Analysis, Insights and Forecast – By Solution
- 6.3.1. Mobile Music
- 6.3.2. Astro and Devotional
- 6.3.3. Social Networking
- 6.3.4. Video Search
- 6.3.5. Utility VAS
- 6.3.6. Infotainment
- 6.3.7. Rural
- 6.3.8. m-Education
- 6.3.9. Others
- 6.4. Market Analysis, Insights and Forecast – By Country
- 6.4.1. U.S.
- 6.4.2. Canada
7. Europe Mobile Value Added Services (MVAS) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Type
- 7.2.1. Short Message Service (SMS)
- 7.2.2. Voice & Data Value-Added Services (VAS)
- 7.3. Market Analysis, Insights and Forecast – By Solution
- 7.3.1. Mobile Music
- 7.3.2. Astro and Devotional
- 7.3.3. Social Networking
- 7.3.4. Video Search
- 7.3.5. Utility VAS
- 7.3.6. Infotainment
- 7.3.7. Rural
- 7.3.8. m-Education
- 7.3.9. Others
- 7.4. Market Analysis, Insights and Forecast – By Country
- 7.4.1. UK
- 7.4.2. Germany
- 7.4.3. France
- 7.4.4. Italy
- 7.4.5. Spain
- 7.4.6. Russia
- 7.4.7. Rest of Europe
8. Asia Pacific Mobile Value Added Services (MVAS) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Type
- 8.2.1. Short Message Service (SMS)
- 8.2.2. Voice & Data Value-Added Services (VAS)
- 8.3. Market Analysis, Insights and Forecast – By Solution
- 8.3.1. Mobile Music
- 8.3.2. Astro and Devotional
- 8.3.3. Social Networking
- 8.3.4. Video Search
- 8.3.5. Utility VAS
- 8.3.6. Infotainment
- 8.3.7. Rural
- 8.3.8. m-Education
- 8.3.9. Others
- 8.4. Market Analysis, Insights and Forecast – By Country
- 8.4.1. China
- 8.4.2. India
- 8.4.3. Japan
- 8.4.4. Australia
- 8.4.5. South East Asia
- 8.4.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Mobile Value Added Services (MVAS) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Type
- 9.2.1. Short Message Service (SMS)
- 9.2.2. Voice & Data Value-Added Services (VAS)
- 9.3. Market Analysis, Insights and Forecast – By Solution
- 9.3.1. Mobile Music
- 9.3.2. Astro and Devotional
- 9.3.3. Social Networking
- 9.3.4. Video Search
- 9.3.5. Utility VAS
- 9.3.6. Infotainment
- 9.3.7. Rural
- 9.3.8. m-Education
- 9.3.9. Others
- 9.4. Market Analysis, Insights and Forecast – By Country
- 9.4.1. Brazil
- 9.4.2. Saudi Arabia
- 9.4.3. UAE
- 9.4.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Apple Inc.
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Vodafone Group Plc
- 10.6. Airtel
- 10.7. Idea Cellular Ltd
- 10.8. AT&T
- 10.9. OnMobile
- 10.10. Spice Digital Limited
- 10.11. Comverse Technology Inc.
- 10.12. One97 Communication
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
