Over the Top (OTT) Services Market Overview
The global Over the Top (OTT) Services market is expected to grow at a significant rate in the times to follow. OTT services are delivered over the internet; however, they don’t have any involvement in the planning or provisioning of service. Owing to the explosion of smartphones and their compatibility with OTT applications, the demand for OTT services has been rising exponentially in recent years. Similarly, affordable rates of high-speed mobile internet have boosted the adoption of OTT Services at a large scale.
Furthermore, several new web series has gained popularity due to OTT platforms. These platforms have helped producers of content in bypassing the limitations that come with theatre launches of films and series. Besides, OTT has been emerging as the most popular mode of entertainment, particularly amongst the younger population. In addition, the trend of binge-watching series and content is an emerging trend, and it can be attributed to the availability of key over-the-top (OTT) services. Hence, it is easy to say that the global over the top (OTT) services market is growing at a sound pace. Additionally, OTT operators have come to include numerous classics and vintage series to grasp the attention of all the masses. There has been a rise in the subscription to OTT platforms that reek of comprehension and variety in recent years. This factor further boosts the growth of the global over the top (OTT) services market steadily.
Moreover, the increasing application of OTT services in mobile devices and rising demand for time-shifted television could also help the market to create various growth opportunities in the coming years. Apart from this, increasing production of in-house web series, widespread availability of broadband infrastructure, and growing adoption of device-based computing are some more factors predicted to support the growth of the market to a great extent.
On the downside, the low scope of customer retention, the unwillingness of customers to make purchases, lack of procedure to control or identify piracy, and rising popularity of free online video streaming are some key factors hampering the growth of the Over the Top (OTT) Services market. Besides this, players could find profitable opportunities due to the increasing usage of digital rights management (DRM) in web browsers, augmented adoption of real-time bidding (RTB), and the arrival of video streaming services.
Covid-19 Impact on Over the Top (OTT) Services Market
Like many other industries, COVID-19 badly knocked the electronic and semiconductor industries. This unprecedented event has impacted nearly 230 countries in just a few weeks, resulting in the forced shutdown of manufacturing and transportation activities within and across the countries. This has directly affected the overall sector's growth. It is estimated that COVID-19 to leave more than USD 30 billion impacts on the electronics and semiconductor industry. The sector is majorly affected due to transport restrictions on major electronics and semiconductor raw material providers. However, the emerging need for semiconductors in several industries will offer rapid market recovery over the future period.
Over the Top (OTT) Services Market Segment Overview
Based on Business Model, the Premium and Subscriptions segment has the largest share of the global Over the Top (OTT) Services market. The segment produces revenue from the fixed fee that the customer pays to download and access their application. The memberships or freemium turned premium service applications are also part of the premium and subscriptions’ business model. Revenue made by the premium and subscription segment is anticipated to rise due to the increase in revenue of OTT media content and cloud service applications.
According to end-use, the Commercial segment is dominating the OTT services market. Within the commercial segment, the e-commerce sector held the largest share of the market. Besides this, the media and entertainment, IT, education, and healthcare held a significant share within the commercial segment. This trend is anticipated to continue in the coming years due to the rising application of OTT in media and entertainment, and e-commerce.
Over the Top (OTT) Services Market, By Business Model
· Premium and Subscriptions
· Adware
· E-commerce
Over the Top (OTT) Services Market, By Application
- Communication
- E-Services
- Media Content
- Audio/Video
- Gaming
- Web Content
- Cloud services
Over the Top (OTT) Services Market, By End Use
- Personal
- Commercial
- Healthcare
- Media and Entertainment
- Ecommerce
- IT
- Education
- Others (Manufacturing, Energy and Transportation)
Over the Top (OTT) Services Regional Overview
In terms of region, North America commanded a major share of the Over the Top (OTT) Services market and is predictable to maintain its supremacy over the forecast period. The major factors for the growth of the OTT services market in the North American region are the highest mobile internet penetration levels as compared to other regions with internet speed from 13.1 Mbps to 14 Mbps in the U.S.A and Canada. Similarly, Asia Pacific is expected to experience substantial growth in the OTT services market throughout the forecast period. This is because of plans of building OTT services with data plans by telecommunication providers in the region. Additionally, an upsurge in the penetration of mobile devices is a prime reason to boost the growth of the market in this region.
Over the Top (OTT) Services Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Over the Top (OTT) Services Market, Key Players
· Amazon Inc.
· Twitter Inc.
· Netflix, Inc.
· Facebook, Inc.
· Dropbox, Inc.
· Google, Inc.
· LinkedIn Corporation
· Skype (Microsoft Corporation)
· Apple, Inc.
· Evernote Corporation
· Hulu, LLC.
· Rakuten, Inc.
List of Figures
Figure 1: Global Over-the-Top (OTT) Content Market Revenue Breakdown (USD Billion, %) by Region, 2019 & 2027
Figure 2: Global Over-the-Top (OTT) Content Market Value Share (%), By Segment 1, 2019 & 2027
Figure 3: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 4: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 5: Global Over-the-Top (OTT) Content Market Value Share (%), By Segment 2, 2019 & 2027
Figure 6: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 7: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 8: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 9: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 10: Global Over-the-Top (OTT) Content Market Value Share (%), By Segment 3, 2019 & 2027
Figure 11: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 12: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 13: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 14: Global Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 15: Global Over-the-Top (OTT) Content Market Value (USD Billion), by Region, 2019 & 2027
Figure 16: North America Over-the-Top (OTT) Content Market Value Share (%), By Segment 1, 2019 & 2027
Figure 17: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 18: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 19: North America Over-the-Top (OTT) Content Market Value Share (%), By Segment 2, 2019 & 2027
Figure 20: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 21: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 22: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 23: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 24: North America Over-the-Top (OTT) Content Market Value Share (%), By Segment 3, 2019 & 2027
Figure 25: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 26: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 27: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 28: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 29: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by U.S., 2016-2027
Figure 30: North America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Canada, 2016-2027
Figure 31: Latin America Over-the-Top (OTT) Content Market Value Share (%), By Segment 1, 2019 & 2027
Figure 32: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 33: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 34: Latin America Over-the-Top (OTT) Content Market Value Share (%), By Segment 2, 2019 & 2027
Figure 35: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 36: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 37: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 38: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 39: Latin America Over-the-Top (OTT) Content Market Value Share (%), By Segment 3, 2019 & 2027
Figure 40: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 41: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 42: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 43: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 44: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Brazil, 2016-2027
Figure 45: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Mexico, 2016-2027
Figure 46: Latin America Over-the-Top (OTT) Content Market Forecast (USD Billion), by Rest of Latin America, 2016-2027
Figure 47: Europe Over-the-Top (OTT) Content Market Value Share (%), By Segment 1, 2019 & 2027
Figure 48: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 49: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 50: Europe Over-the-Top (OTT) Content Market Value Share (%), By Segment 2, 2019 & 2027
Figure 51: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 52: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 53: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 54: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 55: Europe Over-the-Top (OTT) Content Market Value Share (%), By Segment 3, 2019 & 2027
Figure 56: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 57: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 58: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 59: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 60: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by U.K., 2016-2027
Figure 61: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Germany, 2016-2027
Figure 62: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by France, 2016-2027
Figure 63: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Italy, 2016-2027
Figure 64: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Spain, 2016-2027
Figure 65: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Russia, 2016-2027
Figure 66: Europe Over-the-Top (OTT) Content Market Forecast (USD Billion), by Rest of Europe, 2016-2027
Figure 67: Asia Pacific Over-the-Top (OTT) Content Market Value Share (%), By Segment 1, 2019 & 2027
Figure 68: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 69: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 70: Asia Pacific Over-the-Top (OTT) Content Market Value Share (%), By Segment 2, 2019 & 2027
Figure 71: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 72: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 73: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 74: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 75: Asia Pacific Over-the-Top (OTT) Content Market Value Share (%), By Segment 3, 2019 & 2027
Figure 76: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 77: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 78: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 79: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 80: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by China, 2016-2027
Figure 81: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by India, 2016-2027
Figure 82: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Japan, 2016-2027
Figure 83: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Australia, 2016-2027
Figure 84: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Southeast Asia, 2016-2027
Figure 85: Asia Pacific Over-the-Top (OTT) Content Market Forecast (USD Billion), by Rest of Asia Pacific, 2016-2027
Figure 86: Middle East & Africa Over-the-Top (OTT) Content Market Value Share (%), By Segment 1, 2019 & 2027
Figure 87: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 88: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 89: Middle East & Africa Over-the-Top (OTT) Content Market Value Share (%), By Segment 2, 2019 & 2027
Figure 90: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 91: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 92: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 93: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 94: Middle East & Africa Over-the-Top (OTT) Content Market Value Share (%), By Segment 3, 2019 & 2027
Figure 95: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
Figure 96: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
Figure 97: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
Figure 98: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Others, 2016-2027
Figure 99: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by GCC, 2016-2027
Figure 100: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by South Africa, 2016-2027
Figure 101: Middle East & Africa Over-the-Top (OTT) Content Market Forecast (USD Billion), by Rest of Middle East & Africa, 2016-2027
List of Tables
Table 1: Global Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
Table 2: Global Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
Table 3: Global Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
Table 4: Global Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Region, 2016-2027
Table 5: North America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
Table 6: North America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
Table 7: North America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
Table 8: North America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Country, 2016-2027
Table 9: Europe Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
Table 10: Europe Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
Table 11: Europe Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
Table 12: Europe Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Country, 2016-2027
Table 13: Latin America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
Table 14: Latin America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
Table 15: Latin America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
Table 16: Latin America Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Country, 2016-2027
Table 17: Asia Pacific Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
Table 18: Asia Pacific Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
Table 19: Asia Pacific Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
Table 20: Asia Pacific Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Country, 2016-2027
Table 21: Middle East & Africa Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
Table 22: Middle East & Africa Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
Table 23: Middle East & Africa Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
Table 24: Middle East & Africa Over-the-Top (OTT) Content Market Revenue (USD Billion) Forecast, by Country, 2016-2027
Research Process
Data Library Research are conducted by industry experts who offer insight on
industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager
and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Primary Research
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary Research
Secondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size Estimation
Both, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
