The global Over the Top (OTT) Services market is expected to grow at a significant rate in the times to follow. OTT services are delivered over the internet; however, they don’t have any involvement in the planning or provisioning of service. Owing to the explosion of smartphones and their compatibility with OTT applications, the demand for OTT services has been rising exponentially in recent years. Similarly, affordable rates of high-speed mobile internet have boosted the adoption of OTT Services at a large scale.
Furthermore, several new web series has gained popularity due to OTT platforms. These platforms have helped producers of content in bypassing the limitations that come with theatre launches of films and series. Besides, OTT has been emerging as the most popular mode of entertainment, particularly amongst the younger population. In addition, the trend of binge-watching series and content is an emerging trend, and it can be attributed to the availability of key over-the-top (OTT) services. Hence, it is easy to say that the global over the top (OTT) services market is growing at a sound pace. Additionally, OTT operators have come to include numerous classics and vintage series to grasp the attention of all the masses. There has been a rise in the subscription to OTT platforms that reek of comprehension and variety in recent years. This factor further boosts the growth of the global over the top (OTT) services market steadily.
Moreover, the increasing application of OTT services in mobile devices and rising demand for time-shifted television could also help the market to create various growth opportunities in the coming years. Apart from this, increasing production of in-house web series, widespread availability of broadband infrastructure, and growing adoption of device-based computing are some more factors predicted to support the growth of the market to a great extent.
On the downside, the low scope of customer retention, the unwillingness of customers to make purchases, lack of procedure to control or identify piracy, and rising popularity of free online video streaming are some key factors hampering the growth of the Over the Top (OTT) Services market. Besides this, players could find profitable opportunities due to the increasing usage of digital rights management (DRM) in web browsers, augmented adoption of real-time bidding (RTB), and the arrival of video streaming services.
Covid-19 Impact on Over the Top (OTT) Services Market
Like many other industries, COVID-19 badly knocked the electronic and semiconductor industries. This unprecedented event has impacted nearly 230 countries in just a few weeks, resulting in the forced shutdown of manufacturing and transportation activities within and across the countries. This has directly affected the overall sector's growth. It is estimated that COVID-19 to leave more than USD 30 billion impacts on the electronics and semiconductor industry. The sector is majorly affected due to transport restrictions on major electronics and semiconductor raw material providers. However, the emerging need for semiconductors in several industries will offer rapid market recovery over the future period.
Over the Top (OTT) Services Market Segment Overview
Based on Business Model, the Premium and Subscriptions segment has the largest share of the global Over the Top (OTT) Services market. The segment produces revenue from the fixed fee that the customer pays to download and access their application. The memberships or freemium turned premium service applications are also part of the premium and subscriptions’ business model. Revenue made by the premium and subscription segment is anticipated to rise due to the increase in revenue of OTT media content and cloud service applications.
According to end-use, the Commercial segment is dominating the OTT services market. Within the commercial segment, the e-commerce sector held the largest share of the market. Besides this, the media and entertainment, IT, education, and healthcare held a significant share within the commercial segment. This trend is anticipated to continue in the coming years due to the rising application of OTT in media and entertainment, and e-commerce.
Over the Top (OTT) Services Market, By Business Model
· Premium and Subscriptions
· Adware
· E-commerce
Over the Top (OTT) Services Market, By Application
- Communication
- E-Services
- Media Content
- Audio/Video
- Gaming
- Web Content
- Cloud services
- Personal
- Commercial
- Healthcare
- Media and Entertainment
- Ecommerce
- IT
- Education
- Others (Manufacturing, Energy and Transportation)
In terms of region, North America commanded a major share of the Over the Top (OTT) Services market and is predictable to maintain its supremacy over the forecast period. The major factors for the growth of the OTT services market in the North American region are the highest mobile internet penetration levels as compared to other regions with internet speed from 13.1 Mbps to 14 Mbps in the U.S.A and Canada. Similarly, Asia Pacific is expected to experience substantial growth in the OTT services market throughout the forecast period. This is because of plans of building OTT services with data plans by telecommunication providers in the region. Additionally, an upsurge in the penetration of mobile devices is a prime reason to boost the growth of the market in this region.
Over the Top (OTT) Services Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Over the Top (OTT) Services Market, Key Players
· Amazon Inc.
· Twitter Inc.
· Netflix, Inc.
· Facebook, Inc.
· Dropbox, Inc.
· Google, Inc.
· LinkedIn Corporation
· Skype (Microsoft Corporation)
· Apple, Inc.
· Evernote Corporation
· Hulu, LLC.
· Rakuten, Inc.
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Over the Top (OTT) Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Business Model
- 5.2.1. Premium and Subscriptions
- 5.2.2. Adware
- 5.2.3. E-commerce
- 5.3. Market Analysis, Insights and Forecast – By Application
- 5.3.1. Communication
- 5.3.2. E-Services
- 5.3.2.1. Media Content
- 5.3.2.2. Audio/Video
- 5.3.2.3. Gaming
- 5.3.3. Web Content
- 5.3.4. Cloud services
- 5.4. Market Analysis, Insights and Forecast – By End Use
- 5.4.1. Personal
- 5.4.2. Commercial
- 5.4.2.1. Healthcare
- 5.4.2.2. Media and Entertainment
- 5.4.2.3. Ecommerce
- 5.4.2.4. IT
- 5.4.2.5. Education
- 5.4.2.6. Others (Manufacturing, Energy and Transportation)
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. Latin America, Middle East and Africa
6. North America Over the Top (OTT) Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Business Model
- 6.2.1. Premium and Subscriptions
- 6.2.2. Adware
- 6.2.3. E-commerce
- 6.3. Market Analysis, Insights and Forecast – By Application
- 6.3.1. Communication
- 6.3.2. E-Services
- 6.3.2.1. Media Content
- 6.3.2.2. Audio/Video
- 6.3.2.3. Gaming
- 6.3.3. Web Content
- 6.3.4. Cloud services
- 6.4. Market Analysis, Insights and Forecast – By End Use
- 6.4.1. Personal
- 6.4.2. Commercial
- 6.4.2.1. Healthcare
- 6.4.2.2. Media and Entertainment
- 6.4.2.3. Ecommerce
- 6.4.2.4. IT
- 6.4.2.5. Education
- 6.4.2.6. Others (Manufacturing, Energy and Transportation)
- 6.5.1. U.S.
- 6.5.2. Canada
7. Europe Over the Top (OTT) Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Business Model
- 7.2.1. Premium and Subscriptions
- 7.2.2. Adware
- 7.2.3. E-commerce
- 7.3. Market Analysis, Insights and Forecast – By Application
- 7.3.1. Communication
- 7.3.2. E-Services
- 7.3.2.1. Media Content
- 7.3.2.2. Audio/Video
- 7.3.2.3. Gaming
- 7.3.3. Web Content
- 7.3.4. Cloud services
- 7.4. Market Analysis, Insights and Forecast – By End Use
- 7.4.1. Personal
- 7.4.2. Commercial
- 7.4.2.1. Healthcare
- 7.4.2.2. Media and Entertainment
- 7.4.2.3. Ecommerce
- 7.4.2.4. IT
- 7.4.2.5. Education
- 7.4.2.6. Others (Manufacturing, Energy and Transportation)
- 7.5.1. UK
- 7.5.2. Germany
- 7.5.3. France
- 7.5.4. Italy
- 7.5.5. Spain
- 7.5.6. Russia
- 7.5.7. Rest of Europe
8. Asia Pacific Over the Top (OTT) Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Business Model
- 8.2.1. Premium and Subscriptions
- 8.2.2. Adware
- 8.2.3. E-commerce
- 8.3. Market Analysis, Insights and Forecast – By Application
- 8.3.1. Communication
- 8.3.2. E-Services
- 8.3.2.1. Media Content
- 8.3.2.2. Audio/Video
- 8.3.2.3. Gaming
- 8.3.3. Web Content
- 8.3.4. Cloud services
- 8.4. Market Analysis, Insights and Forecast – By End Use
- 8.4.1. Personal
- 8.4.2. Commercial
- 8.4.2.1. Healthcare
- 8.4.2.2. Media and Entertainment
- 8.4.2.3. Ecommerce
- 8.4.2.4. IT
- 8.4.2.5. Education
- 8.4.2.6. Others (Manufacturing, Energy and Transportation)
- 8.5.1. China
- 8.5.2. India
- 8.5.3. Japan
- 8.5.4. Australia
- 8.5.5. South East Asia
- 8.5.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Over the Top (OTT) Services Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Business Model
- 9.2.1. Premium and Subscriptions
- 9.2.2. Adware
- 9.2.3. E-commerce
- 9.3. Market Analysis, Insights and Forecast – By Application
- 9.3.1. Communication
- 9.3.2. E-Services
- 9.3.2.1. Media Content
- 9.3.2.2. Audio/Video
- 9.3.2.3. Gaming
- 9.3.3. Web Content
- 9.3.4. Cloud services
- 9.4. Market Analysis, Insights and Forecast – By End Use
- 9.4.1. Personal
- 9.4.2. Commercial
- 9.4.2.1. Healthcare
- 9.4.2.2. Media and Entertainment
- 9.4.2.3. Ecommerce
- 9.4.2.4. IT
- 9.4.2.5. Education
- 9.4.2.6. Others (Manufacturing, Energy and Transportation)
- 9.5.1. Brazil
- 9.5.2. Saudi Arabia
- 9.5.3. UAE
- 9.5.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Amazon Inc.
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Twitter Inc.
- 10.6. Netflix, Inc.
- 10.7. Facebook, Inc.
- 10.8. Dropbox, Inc.
- 10.9. Google, Inc.
- 10.10. LinkedIn Corporation
- 10.11. Skype (Microsoft Corporation)
- 10.12. Apple, Inc.
- 10.13. Evernote Corporation
- 10.14. Hulu, LLC.
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
