Teeth Whitening Products Market Overview
Peroxide-containing bleaching agents and whitening toothpaste are the two most common forms of teeth whitening products. Bleaching agents contain peroxide(s), which aid in the removal of both deep and superficial stains. Non-bleaching agents, on the other hand, contain compounds that only remove surface stains through physical or chemical action. Furthermore, dentist recommendations and dental association approvals for teeth whitening products encourage customers to utilize teeth whitening products. Dentist-dispensed teeth whitening products and over-the-counter home-use teeth whitening bleaches are both eligible for the American Dental Association's approval seal. Consumers can now purchase whitening products from dentists and retail stores. Paint-on materials, gels, bleaching strips, and other items fall into this category. These products differ in terms of active component concentration and type, as well as application and shape. The global Teeth Whitening Products market is projected to rise at a considerable rate in the forthcoming years.
Rising demand for over-the-counter teeth bleaching treatments, as well as growing awareness of the benefits of white teeth for appearance and confidence, are driving the market for teeth whitening products. The teeth whitening products market is being driven by rising oral hygiene awareness and the simple availability of over-the-counter teeth whitening solutions. This industry is also being boosted by changing lifestyles and increased disposable budgets, which are driving a shift away from traditional dental care products and toward novel ones. Furthermore, the growing consumption of tea, cola, alcoholic beverages, and cigarettes, all of which promote tooth discoloration, is expected to boost the market for teeth whitening products.
On the negative, the teeth whitening products market is challenged by unregulated procedures and the availability of low-quality products. However, a focus on research and development to increase the efficacy of existing products and fix their flaws is expected to expand the market for teeth whitening products.
| Report Metric | Details |
| Market size available for years | 2023–2030 |
| Base year considered | 2023 |
| Forecast period | 2024–2030 |
| Forecast unit | Value (USD Million) |
| Segments covered | Product, Type, End User, Distribution Channel, and Region. |
| Regions covered | North America (the U.S. and Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, Rest of Asia Pacific), Latin America and the Middle East and Africa (Brazil, Saudi Arabia, UAE, Rest of LAMEA) |
| Companies covered | Colgate-Palmolive, Johnson & Johnson, Unilever, Brodie & Stone, GO SMILE, GlaxoSmithKline, Procter & Gamble, Church & Dwight, CCA Industries, Henkel. |
Covid-19 Impact on Teeth Whitening Products Market
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Teeth Whitening Products Market Segment Overview
By Product, the Whitening Toothpaste is one of the largest segments in the global Teeth Whitening Products market. Surface stains, such as those caused by drinking coffee or smoking, can be removed using a whitening toothpaste, giving the appearance of somewhat whiter teeth. Whitening toothpaste, on the other hand, can't affect your teeth' natural colour or lighten a stain that's deeper than the surface. Whitening toothpaste often contains special abrasives that softly polish the teeth and peroxide or other chemicals that assist break down or dissolving stains to eliminate surface stains. Some whitening toothpaste contains the chemical blue covarine, which sticks to the teeth' surface and generates an optical illusion that makes teeth appear whiter.
Teeth Whitening Products Market, By Product
· Whitening Toothpaste
· Whitening Strips and Gels
· Whitening Rinses
· Others
Teeth Whitening Products Market, By Type
· Bleaching Agents
· Non-Bleaching Agents (Surface Cleaners)
Teeth Whitening Products Market, By End User
· Dentists
· Home Users
Teeth Whitening Products Market, By Distribution Channel
· Online
· Offline
Teeth Whitening Products Market Regional Overview
In terms of region, Europe is the most prominent region for the global Teeth Whitening Products market. It is expected that it keeps its dominance in the forthcoming years. Furthermore, the market in the Asia Pacific is projected to grow at a significant rate in the forecast period. This is can be mainly attributed to technological progressions and rising disposable income leading to growing spending on dental cosmetics and teeth whitening products.
Teeth Whitening Products Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Teeth Whitening Products Market, Key Players
· Colgate-Palmolive
· Johnson & Johnson
· Unilever
· Brodie & Stone
· GO SMILE
· GlaxoSmithKline
· Procter & Gamble
· Church & Dwight
· CCA Industries
· Henkel
Frequently Asked Questions (FAQ) :
Q1. What are the driving factors for the Teeth Whitening Products market?
Rising demand for over-the-counter teeth bleaching treatments, as well as growing awareness of the benefits of white teeth for appearance and confidence, are driving the market for teeth whitening products.
Q2. What are the restraining factors for the Teeth Whitening Products market?
The teeth whitening products market is challenged by unregulated procedures and the availability of low-quality products.
Q3. Which segment is projected to hold the largest share in the Teeth Whitening Products Market?
The whitening Toothpaste segment is projected to hold the largest share in the Teeth Whitening Products Market.
Q4. Which region holds the largest share in the Teeth Whitening Products market?
Europe held the largest share in the global Teeth Whitening Products market
Q5. Which are the prominent players in the Teeth Whitening Products Market?
Colgate-Palmolive, Johnson & Johnson, Unilever, Brodie & Stone, GO SMILE, GlaxoSmithKline, Procter & Gamble, Church & Dwight, CCA Industries, Henkel. are some key players in the Teeth Whitening Products Market.
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Teeth Whitening Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Product
- 5.2.1. Whitening Toothpaste
- 5.2.2. Whitening Strips and Gels
- 5.2.3. Whitening Rinses
- 5.2.4. Others
- 5.3. Market Analysis, Insights and Forecast – By Type
- 5.3.1. Bleaching Agents
- 5.3.2. Non-Bleaching Agents (Surface Cleaners)
- 5.4. Market Analysis, Insights and Forecast – By End User
- 5.4.1. Dentists
- 5.4.2. Home Users
- 5.5. Market Analysis, Insights and Forecast – By Distribution Channel
- 5.5.1. Online
- 5.5.2. Offline
- 5.6. Market Analysis, Insights and Forecast – By Region
- 5.6.1. North America
- 5.6.2. Europe
- 5.6.3. Asia Pacific
- 5.6.4. Latin America, Middle East and Africa
6. North America Teeth Whitening Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Product
- 6.2.1. Whitening Toothpaste
- 6.2.2. Whitening Strips and Gels
- 6.2.3. Whitening Rinses
- 6.2.4. Others
- 6.3. Market Analysis, Insights and Forecast – By Type
- 6.3.1. Bleaching Agents
- 6.3.2. Non-Bleaching Agents (Surface Cleaners)
- 6.4. Market Analysis, Insights and Forecast – By End User
- 6.4.1. Dentists
- 6.4.2. Home Users
- 6.5. Market Analysis, Insights and Forecast – By Distribution Channel
- 6.5.1. Online
- 6.5.2. Offline
- 6.6. Market Analysis, Insights and Forecast – By Country
- 6.6.1. U.S.
- 6.6.2. Canada
7. Europe Teeth Whitening Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Product
- 7.2.1. Whitening Toothpaste
- 7.2.2. Whitening Strips and Gels
- 7.2.3. Whitening Rinses
- 7.2.4. Others
- 7.3. Market Analysis, Insights and Forecast – By Type
- 7.3.1. Bleaching Agents
- 7.3.2. Non-Bleaching Agents (Surface Cleaners)
- 7.4. Market Analysis, Insights and Forecast – By End User
- 7.4.1. Dentists
- 7.4.2. Home Users
- 7.5. Market Analysis, Insights and Forecast – By Distribution Channel
- 7.5.1. Online
- 7.5.2. Offline
- 7.6. Market Analysis, Insights and Forecast – By Country
- 7.6.1. UK
- 7.6.2. Germany
- 7.6.3. France
- 7.6.4. Italy
- 7.6.5. Spain
- 7.6.6. Russia
- 7.6.7. Rest of Europe
8. Asia Pacific Teeth Whitening Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Product
- 8.2.1. Whitening Toothpaste
- 8.2.2. Whitening Strips and Gels
- 8.2.3. Whitening Rinses
- 8.2.4. Others
- 8.3. Market Analysis, Insights and Forecast – By Type
- 8.3.1. Bleaching Agents
- 8.3.2. Non-Bleaching Agents (Surface Cleaners)
- 8.4. Market Analysis, Insights and Forecast – By End User
- 8.4.1. Dentists
- 8.4.2. Home Users
- 8.5. Market Analysis, Insights and Forecast – By Distribution Channel
- 8.5.1. Online
- 8.5.2. Offline
- 8.6. Market Analysis, Insights and Forecast – By Country
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. Australia
- 8.6.5. South East Asia
- 8.6.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Teeth Whitening Products Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Product
- 9.2.1. Whitening Toothpaste
- 9.2.2. Whitening Strips and Gels
- 9.2.3. Whitening Rinses
- 9.2.4. Others
- 9.3. Market Analysis, Insights and Forecast – By Type
- 9.3.1. Bleaching Agents
- 9.3.2. Non-Bleaching Agents (Surface Cleaners)
- 9.4. Market Analysis, Insights and Forecast – By End User
- 9.4.1. Dentists
- 9.4.2. Home Users
- 9.5. Market Analysis, Insights and Forecast – By Distribution Channel
- 9.5.1. Online
- 9.5.2. Offline
- 9.6. Market Analysis, Insights and Forecast – By Country
- 9.6.1. Brazil
- 9.6.2. Saudi Arabia
- 9.6.3. UAE
- 9.6.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Colgate-Palmolive
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Johnson & Johnson
- 10.6. Unilever
- 10.7. Brodie & Stone
- 10.8. GO SMILE
- 10.9. GlaxoSmithKline
- 10.10. Procter & Gamble
- 10.11. Church & Dwight
- 10.12. CCA Industries
- 10.13. Henkel
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
