Global Fruit and Vegetable Powder Market Size, Segmentation, Trends and Growth Analysis Forecast by 2031

Fruit and Vegetable Powder Market Overview and Analysis

The global fruit and vegetable powder market was valued at approximately USD 8.5 billion in 2023 and is projected to reach around USD 14 billion by 2031, growing at a compound annual growth rate (CAGR) of about 6.5% during the forecast period.

The fruit and vegetable powder market refers to the production, processing, and distribution of dehydrated or powdered fruits and vegetables, which are used as ingredients in various food and beverage applications. These powders offer extended shelf life, ease of storage, and nutrient retention, making them popular in sectors such as functional foods, dietary supplements, and convenience food products. The market is driven by the growing demand for natural and clean-label ingredients, as well as the increasing consumer focus on health and wellness. Additionally, rising trends in plant-based diets and sustainable food production further support the growth of this market.

One of the key drivers of the fruit and vegetable powder market is the increasing consumer demand for healthy, natural, and clean-label ingredients. With rising health consciousness, consumers are actively seeking products that provide essential nutrients while avoiding artificial additives. The growing popularity of functional foods and beverages, which often incorporate fruit and vegetable powders for added nutritional value, is further fueling market growth. Additionally, the convenience and long shelf life of these powders make them ideal for use in packaged and ready-to-eat foods. As plant-based diets continue to gain traction globally, the demand for fruit and vegetable powders in various applications is expected to rise, driving further market expansion.

Fruit and Vegetable Powder Market Trends

Key trends in the fruit and vegetable powder market include the increasing incorporation of these powders in functional foods and beverages, driven by consumer interest in health and wellness. There is a growing demand for organic and clean-label products, with manufacturers focusing on natural ingredients that offer nutritional benefits without additives or preservatives. Additionally, the rise of plant-based diets is boosting the use of fruit and vegetable powders in plant-based snacks, protein supplements, and meal replacements. The market is also seeing innovation in powder processing techniques, such as freeze-drying and spray-drying, which enhance nutrient retention and flavor. Sustainable sourcing and eco-friendly packaging are emerging trends as companies respond to environmental concerns and consumer preferences for sustainable products.

Market Segmentation

The Global Fruit and Vegetable Powder Market is segmented By Product Type (Fruit Powder, Vegetable Powder, Mixed Fruit and Vegetable Powder) By Distribution Channel (Supermarkets and Hypermarkets, Online Retail, Specialty Stores) and geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa). The report offers the market size and forecasts for revenue (USD million) for all the above segments.

Market Drivers

• Growing Consumer Focus on Health and Wellness

The increasing emphasis on health and wellness is a primary driver for the fruit and vegetable powder market. Consumers are becoming more health-conscious, prioritizing nutrient-dense, plant-based foods to maintain a healthy lifestyle. According to a 2023 survey by the International Food Information Council (IFIC), 60% of consumers are actively seeking food products that improve overall health and well-being. This shift in consumer behavior is driving demand for fruit and vegetable powders, which are rich in vitamins, minerals, and antioxidants. The growing popularity of functional foods and dietary supplements, which often incorporate these powders, is further accelerating market growth, particularly in developed regions like North America and Europe.

• Rising Demand for Convenient, Long-Shelf-Life Products

The demand for convenient food solutions with extended shelf life is another significant driver for the fruit and vegetable powder market. With the busy lifestyles of modern consumers, there is a growing preference for easy-to-use products that retain nutritional value. Fruit and vegetable powders meet this need by offering concentrated nutrients in a format that can be easily added to meals, snacks, and beverages. In the wake of the COVID-19 pandemic, the demand for long-lasting, non-perishable foods has surged, with Euromonitor International reporting a 20% rise in sales of powdered food products in 2023. This trend is particularly strong in urban areas, where convenience and shelf-stable nutrition are top priorities for consumers. 

Fruit and Vegetable Powder Market Restraints

One of the key restraints in the fruit and vegetable powder market is the high cost of production, primarily due to the expensive drying technologies and the limited availability of quality raw materials. Advanced methods like freeze-drying and spray-drying, while effective in preserving nutrients and flavor, significantly raise production costs, which can be a barrier to scalability, especially for small and medium enterprises. Additionally, seasonal fluctuations and supply chain disruptions—such as those experienced during the COVID-19 pandemic—affect the consistent availability of fresh fruits and vegetables for processing. For instance, in 2023, adverse weather conditions in major agricultural regions led to a 15% reduction in fresh fruit supply in Europe, increasing costs for powder manufacturers. These factors collectively restrict the ability of producers to meet growing consumer demand at competitive prices, particularly in price-sensitive markets.

COVID-19 Impact On Fruit and Vegetable Powder Market

The COVID-19 pandemic had a mixed impact on the fruit and vegetable powder market. Initially, supply chain disruptions and labor shortages affected the availability of fresh produce, leading to challenges in raw material sourcing for powder manufacturers. However, the demand for long-shelf-life products surged as consumers stocked up on non-perishable, nutritious food items during lockdowns. The market also benefited from increased health consciousness, with a rise in demand for immune-boosting and nutrient-rich foods. E-commerce sales of fruit and vegetable powders saw significant growth as more consumers shifted to online shopping. Post-pandemic, the market continues to expand, driven by sustained interest in health and wellness trends and the convenience of shelf-stable, natural food ingredients.

Segmental Analysis

• Organic Segment is Expected to Witness Significant Growth Over the Forecast Period

The organic sub-segment of the fruit and vegetable powder market is experiencing robust growth, driven by increasing consumer demand for clean-label and chemical-free products. Organic powders, sourced from fruits and vegetables grown without synthetic pesticides or fertilizers, are highly sought after by health-conscious consumers who prioritize sustainability and food safety. According to a 2023 Organic Trade Association report, sales of organic food products, including powders, increased by 12% globally, reflecting the growing preference for natural ingredients. This trend is particularly strong in regions like North America and Europe, where consumers are willing to pay a premium for organic certification. Driving factors for this segment include stricter regulations on chemical use in agriculture and a global shift toward more sustainable farming practices. Companies are also launching innovative organic powder blends to cater to this expanding market, boosting the segment’s growth.

• Food and Beverages Segment is Expected to Witness Significant Growth Over the Forecast Period

The food and beverages sub-segment holds a significant share of the fruit and vegetable powder market, fueled by the rising demand for functional and natural ingredients in processed foods. Fruit and vegetable powders are increasingly used in smoothies, snacks, soups, and beverages to enhance nutritional value without compromising flavor or shelf life. In 2023, leading companies such as Nestlé and PepsiCo introduced new product lines featuring these powders, capitalizing on the clean-label and plant-based food trends. The convenience and health benefits offered by these powders are key driving factors, especially in urban areas where consumers seek nutrient-dense, easy-to-prepare food options. The growing interest in plant-based diets and the use of these powders in innovative products like protein bars and functional beverages are expected to further accelerate demand in this segment.

• Asia Pacific Region is Expected to Witness Significant Growth Over the Forecast Period

The Asia-Pacific region is expected to witness significant growth in the fruit and vegetable powder market over the forecast period, driven by increasing health awareness and a growing preference for natural and plant-based products. Countries such as China, India, and Japan are experiencing rising demand for functional foods and beverages, where fruit and vegetable powders are widely used for their nutritional benefits. The expanding middle class, rapid urbanization, and increased consumer spending on health and wellness products are key growth drivers in this region. Additionally, the region's flourishing food processing industry and strong agricultural base provide ample opportunities for manufacturers to source raw materials locally. Government initiatives promoting healthy eating habits and sustainable agriculture are also contributing to the market's expansion in the Asia-Pacific region.

Fruit and Vegetable Powder Market Competitive Landscape

The competitive landscape of the fruit and vegetable powder market is characterized by a mix of established players and emerging companies focused on innovation and product differentiation. Key competitors are leveraging advancements in processing technologies and expanding their product portfolios to meet the increasing consumer demand for health-oriented ingredients. Major companies are also emphasizing sustainability and clean-label practices to enhance their market presence.

In addition to innovation and sustainability, the fruit and vegetable powder market is witnessing a significant shift toward organic and natural products, driven by growing consumer awareness about health and wellness. Companies are investing in sourcing high-quality, organic raw materials and developing powders that retain the nutritional benefits of fresh produce. This trend is further supported by strategic partnerships with local farmers and suppliers to ensure a consistent supply chain and improve product traceability. As consumers increasingly prioritize transparency in food sourcing, businesses that adopt ethical practices and promote their health benefits are likely to gain a competitive advantage in this evolving market landscape.

Prominent players in the fruit and vegetable powder market include

• Döhler GmbH
• Tropicana Products, Inc.
• NutraBlend Foods
• Pioneer Food Group
• FutureCeuticals, Inc.
• ADM (Archer Daniels Midland Company)
• Kraft Heinz Company
• Sunfood Nutrition
• Herbafood Ingredients GmbH
• Hunan Huachang Food Co., Ltd.
• Xuzhou Fenghe Food Co., Ltd.
• Shandong Tianli Agribusiness Co., Ltd.
• Zhejiang Huilong Food Co., Ltd.

Recent Development

• In 2023, Döhler GmbH announced the expansion of its fruit and vegetable powder product range, focusing on organic and functional powders that cater to the growing health and wellness trends. The new line includes a variety of powders sourced from exotic fruits and vegetables, aimed at both food and beverage manufacturers and the dietary supplement sector. This strategic move not only enhances Döhler's market position but also aligns with the increasing consumer preference for clean-label, nutrient-rich ingredients. The company's commitment to sustainable sourcing and production processes further strengthens its brand image in the competitive landscape of fruit and vegetable powders.
• In early 2024, Archer Daniels Midland Company (ADM) announced a significant investment in its production facilities dedicated to fruit and vegetable powders, with a focus on sustainability and innovation. The investment aims to enhance the efficiency of its processing methods while reducing waste and energy consumption. ADM's initiative includes the adoption of new technologies that improve nutrient retention during the drying process, thereby delivering higher-quality powders to the market. This development not only reinforces ADM's commitment to environmental sustainability but also positions the company to better meet the rising demand for health-focused products among consumers and food manufacturers alike.

Frequently Asked Questions (FAQ) :

Q1. What are the driving factors for the Global Fruit and vegetable powder Market?

Q2. What are the restraining factors for the Global Fruit and vegetable powder market?

Q3. Which segment is projected to hold the largest share of the Global Fruit and vegetable powder market?

Q4. Which region holds the largest share of the Global Fruit and vegetable powder market?

Q5. Which are the prominent players in the Global Fruit and vegetable powder market?