Global Meditation Market Size, Segmentation, Trends and Growth Analysis Forecast by 2031

Meditation Market Analysis and Overview :

The Global meditation market is growing with a CAGR of 21.4% in the forecast period of 2023 to 2031 and is currently valued at USD 4.7 billion in 2022.

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The growth of the market is attributed to the rising awareness regarding the physical and mental benefits of meditation, the increasing opening up of yoga centres, and easy accessibility to learning materials.

Meditation is a practice in which an individual uses a technique such as mindfulness, or focuses the mind on a particular object, thought, or activity – to train attention and awareness and achieve a mentally clear emotionally calm, and stable state.

The meditation market is segmented by products, meditation types, age groups, and geography. The study discusses the worldwide market's drivers, opportunities, and limitations. It discusses the influence of various drivers, trends, and constraints on market demand during the forecast period. The research also outlines market potential on a global scale.

Meditation Market Latest Trends :

Some of the latest innovations in mindfulness and gamification include apps, websites, and wearable devices that offer games, quizzes, and missions based on mindfulness. Furthermore, recent data published by the Centers for Disease Control and Prevention in 2019, reported that meditation also saw trending popularity, with the practice increasing from 4.1% in 2012 to 14.2% in 2017. Furthermore, with the increase in people’s concern about their mental health and the increasing usage of online meditation apps, the demand for meditation is constantly growing.

Segmentation Of The Global Meditation Market :

Meditation Type :

• Progressive Relaxation
• Body Scan Meditation
• Mindfulness Meditation
• Breath Awareness Meditation
• Spiritual Meditation
• Transcendental Meditation
• Zen Meditation
• Kundalini Yoga
• Metta Meditation

Geography :

• North America
• Europe
• Asia-Pacific
• Middle East
• Africa
• South America

The report offers the value (in USD million) for the above segments.

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Market Drivers: 

Increase Burden of Stress, Anxiety, and Other Mental Health Challenges

The article published by the journal Lancet in November 2021, reported a systematic review of data reporting the prevalence of major depressive disorder and anxiety disorders during the COVID-19 pandemic and was published between Jan 1, 2020, and Jan 29, 2021. The survey reported that before the COVID-19 pandemic, the estimated global prevalence of major depressive disorder in 2020 was 2470·5 cases per 100 000 population, equivalent to 193 million (167–224) people, and after the COVID-19 pandemic, the estimated prevalence of major depressive disorder was 3152·9 cases per 100 000 population, equivalent to 246 million people.

This led to an additional 53·2 million cases of major depressive disorder globally in 2020 due to the effects of COVID-19. Thus, such instances reported an increasing demand for meditation, thereby contributing to the studied market’s growth.

Increase Launch of m-Health Apps for Mindfulness

Mindfulness-based interventions (MBIs) and practices (MBPs) are promoting better health outcomes. Although MBIs and MBPs were developed to be delivered in person, mobile health (mHealth) tools such as apps have made these more accessible. Mindfulness apps (MAs) are popular among emerging adults (EAs) who have the highest ownership of smartphones and who are also at risk for distress. Thus, the launch of a new mindfulness app and its ease of accessing meditation services is driving the growth of the studied market.

Restraints :

Lack of Awareness :

Because of misconceptions and stigma surrounding mental health issues, people often suffer in silence and don't seek treatment for their conditions and thus such factors may slow down the growth of the studied market.

Covid - 19 Impact on Meditation Market

During the COVID-19 global pandemic, the lockdown led to the restriction of the moment of people across the globe, and patients with pre-existing anxiety, depression, or psychosis may feel overwhelmed by additional worry or fear, to overcome all this the demand for meditation significantly increased and the market witnessed growth during the pandemic. In the current scenario, due to the benefits offered by meditation, the market is expected to witness significant growth over the forecast period.

Segmental Analysis As Per the Meditation Types Mindfulness Meditation is Expected to Witness Significant Growth Over the Forecast Period

Mindfulness is the practice of purposely bringing one's attention to the present-moment experience without evaluation, a skill one develops through meditation or other training. Mindfulness techniques are wide-ranging. There are several exercises designed to develop mindfulness meditation, which may be aided by guided meditations "to get the hang of it". As forms of self-observation and interoception, these methods increase awareness of the body, so they are usually beneficial to people with low self-awareness or low awareness of their bodies or emotional state and can provoke anxiety, distress, flashbacks, pain, and even trigger substance abuse in people who are very focused on themselves, their bodies, and their emotions.

Furthermore, the recent developments are expected to contribute to the growth of the studied segment. For instance, in August 2023, PNI•HCM entered into a partnership with Woodhull Wellness, expanding its client's opportunity to provide their employees access to a wide range of exceptional health and wellness resources throughout the country. Woodhull Wellness offers tangible mindfulness and meditation tools to elevate people, communities, and organizations globally. Their platform is built upon realistic mental wellness and data-driven teaching techniques. Their goal is to support people in meaningful and practical ways through mindfulness, meditation, and movement. With these tools, employees learn to navigate the modern business escape efficiently and respond more thoughtfully to stress and adversity in all areas of their life.  Thus, such developments are contributing to the studied segment’s growth.

North America Region, is Expected to Witness Significant Growth Over the Forecast Period.

North America is segmented into the US, Canada, and Mexico. The growing popularity of meditation is due to an increase in cases of depression and anxiety reported in the country. Furthermore, the presence of key market players is also leading to recent developments, thereby contributing to the growth of the studied market in the region. According to the American Psychological Association in 2020, a recent survey reported that 81% of employees in the United States said that employers' support for mental health would be an important consideration when they look for work in the future. Thus, such instances are driving the growth of the studied market in the region. Furthermore, the launch of new meditation mobile applications is expected to drive the growth of the studied market. For instance, in October 2021, Breathe, a mindfulness app reported that it has reamed with WW International driven by the world’s leading commercial weight control program to promote mental well-being and healthy attitude.

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Meditation Market Competitive Landscape :

The major players covered in the report are :

Key Players :

• Smiling Mind
• Inner Explorer Inc.
• Committee for Children
• Stop
• Breathe & Think PBC
• Simple Habit, Inc.,
• Calm
• Headspace Inc
• Inscape
• Insight Network Inc.
• Waking Up LLC,
• FeelVeryBien
• Meditopia
• BetterMe
• Aura Health
• Sanity & Self,
• Ten Percent Happier Inward Inc, 
• Portal Labs Ltd.,
• MOBIO INTERACTIVE
• Mindfulness.

Everywhere among other domestic and global players.

Recent Development

1) In August 2023:  Suniel Shetty collaborated with Veda Rehabilitation & Wellness to launch a new mental health app called 'Let’s Get Happi'. The app aims to address the gap in affordable and stigma-free mental health care with 24/7 access to therapy and a safe space for individuals to talk about mental wellness and meditation.

2) In July 2023: Live Nation has a new mobile app that incorporates music into the practice of meditation. Mindful Nation, available only for iPhone users, includes classes for mindfulness, sleep, and day-to-day life, led by expert trainers. There are also on-demand sessions and music playlists from artists such as Janax Pacha and Chris IDH. Users can search for classes by trainer, class, or "vibe." The app promises over 1,000 different available session

Frequently Asked Questions (FAQ) :

Q1. What is the Growth Rate of the Meditation Market ?

Q2. What are the factors on which the Meditation market research is based on ?

Q3. Which Region is expected to hold the higest Market share?

Q4. Which are the major companies in the Meditation Market ?