The water purifier market is defined as the market of the devices used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. The global Water Purifier market is projected to witness strong growth in the next few years. Increasing consumer awareness concerning water safety and quality, due to rising water-borne diseases across the world, is one of the major factors boosting the growth of the water purifier market steadily. As per World Health Organization, contaminated water can transmit diseases such as diarrhea, cholera, dysentery, typhoid, and polio. Contaminated drinking water is estimated to cause 485 000 diarrhoeal deaths each year.
Additionally, favorable government initiatives through various campaigns in many water-scarce countries are helping in growing awareness about the usage of safe drinking water. This crucial fact further propelling the growth of the water purifier market. Moreover, scarce potable water resources, worldwide, is another encouraging factor in the increasing awareness of safe drinking water. It eventually rises the demand for water purifiers to a great extent, which, in turn, is anticipated to boost the growth of the market in the coming period. Furthermore, manufacturers are mainly focusing on the increasing adoption of technology and product development to improve water quality. This key fact significantly contributes to the growth of the water purifier market.
On the downside, a main barrier in the global water purifier market is low market penetration in rural areas. Additionally, addressing water-related issues across different geographies is another major concern hampering the growth of the water purifier market.
Covid-19 Impact on Water Purifier Market:
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Water Purifier Market Segment Overview
Based on technology type, the RO Purifiers segment accounted for the largest share of the market. RO water purification systems are broadly adopted across the world, due to their performance efficiency, low electricity consumption, and regular technological innovation. However, the UV & gravity-based water purifiers segment is projected to witness a decline in the growth of the water purifier industry in the forecast period, as UV water purifiers are less efficient and cost-effective as compared to RO water purifiers, which increases their adoption among low-income groups. Additionally, the Households segment occupied a significant market share in 2018. The water purifier industry has gained increased popularity among residential users, due to worsening water quality, rising urbanization, and a surge in the incidence of waterborne diseases.
Water Purifier Market, By Technology Type
· Gravity Purifiers
· RO Purifiers
· UV Purifiers
· Sediment Filters
· Water Softeners
· Others
Water Purifier Market, By Mode of Operation
· Pitcher Filters
· Under Sink Filters
· Shower Filters
· Faucet Mounts
· Water Dispensers
· Replacement Filters
· Countertops
· Whole Houses
· Others
Water Purifier Market, By End User
· Industrial (Drinking, Water Treatment)
· Commercial (Hotels, Restaurants, Offices, Others)
· Households
Water Purifier Regional Overview
In terms of region, North America dominates the water purifier market, followed by Europe. This can be mainly attributed to the presence of key manufacturers and research and development initiatives in these regions. In addition to this, geographical conditions also impact the demand for water purifiers, as these regions have hard water. At the same time, Asia Pacific is projected to show significant growth in the water purifier market. Important factors such as increasing population, and growing water-borne diseases, and the arrival of emerging players are majorly contributing to the market development in this region.
Water Purifier Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Water Purifier Market Competitor overview
Some key developments and strategies adopted by manufacturers in Water Purifier are highlighted below.
· In April 2019, Water technology company A. O. Smith Corporation announced that it has acquired Water-Right, Inc., a Wisconsin-based water treatment company, for $107 million in cash, subject to customary adjustments. The acquisition includes all Water-Right subsidiaries, real estate, and sister company Mineral-Right, Inc.
Water Purifier Market, Key Players
· A.O. Smith Corporation
· Aquatech
· BWT Aktiengesellschaft
· Brita GmbH
· Coway Co.
· Culligan International Company
· EcoWater Systems LLC.
· Eureka Forbes Limited
· Evoqua Water Technologies LLC
· GE Appliances
· Ion Exchange LLC
· Kaz USA, Inc.
· KENT RO Systems Limited
· Kinetico Inc.
· LG Electronics
· Mitsubishi Rayon Cleansui Co., Ltd.
· Panasonic Corporation
· Pentair Plc.
· Koninklijke Philips N.V.
· Tata Chemicals Ltd.
· Unilever N.V.
· Whirlpool Corporation
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Water Purifier Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Technology Type
- 5.2.1. Gravity Purifiers
- 5.2.2. RO Purifiers
- 5.2.3. UV Purifiers
- 5.2.4. Sediment Filters
- 5.2.5. Water Softeners
- 5.2.6. Others
- 5.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 5.3.1. Pitcher Filters
- 5.3.2. Under Sink Filters
- 5.3.3. Shower Filters
- 5.3.4. Faucet Mounts
- 5.3.5. Water Dispensers
- 5.3.6. Replacement Filters
- 5.3.7. Countertops
- 5.3.8. Whole Houses
- 5.3.9. Others
- 5.4. Market Analysis, Insights and Forecast – By End User
- 5.4.1. Industrial (Drinking, Water Treatment)
- 5.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 5.4.3. Households
- 5.5. Market Analysis, Insights and Forecast – By Region
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. Latin America, Middle East and Africa
6. North America Water Purifier Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Technology Type
- 6.2.1. Gravity Purifiers
- 6.2.2. RO Purifiers
- 6.2.3. UV Purifiers
- 6.2.4. Sediment Filters
- 6.2.5. Water Softeners
- 6.2.6. Others
- 6.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 6.3.1. Pitcher Filters
- 6.3.2. Under Sink Filters
- 6.3.3. Shower Filters
- 6.3.4. Faucet Mounts
- 6.3.5. Water Dispensers
- 6.3.6. Replacement Filters
- 6.3.7. Countertops
- 6.3.8. Whole Houses
- 6.3.9. Others
- 6.4. Market Analysis, Insights and Forecast – By End User
- 6.4.1. Industrial (Drinking, Water Treatment)
- 6.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 6.4.3. Households
- 6.5. Market Analysis, Insights and Forecast – By Country
- 6.5.1. U.S.
- 6.5.2. Canada
7. Europe Water Purifier Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Technology Type
- 7.2.1. Gravity Purifiers
- 7.2.2. RO Purifiers
- 7.2.3. UV Purifiers
- 7.2.4. Sediment Filters
- 7.2.5. Water Softeners
- 7.2.6. Others
- 7.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 7.3.1. Pitcher Filters
- 7.3.2. Under Sink Filters
- 7.3.3. Shower Filters
- 7.3.4. Faucet Mounts
- 7.3.5. Water Dispensers
- 7.3.6. Replacement Filters
- 7.3.7. Countertops
- 7.3.8. Whole Houses
- 7.3.9. Others
- 7.4. Market Analysis, Insights and Forecast – By End User
- 7.4.1. Industrial (Drinking, Water Treatment)
- 7.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 7.4.3. Households
- 7.5. Market Analysis, Insights and Forecast – By Country
- 7.5.1. UK
- 7.5.2. Germany
- 7.5.3. France
- 7.5.4. Italy
- 7.5.5. Spain
- 7.5.6. Russia
- 7.5.7. Rest of Europe
8. Asia Pacific Water Purifier Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Technology Type
- 8.2.1. Gravity Purifiers
- 8.2.2. RO Purifiers
- 8.2.3. UV Purifiers
- 8.2.4. Sediment Filters
- 8.2.5. Water Softeners
- 8.2.6. Others
- 8.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 8.3.1. Pitcher Filters
- 8.3.2. Under Sink Filters
- 8.3.3. Shower Filters
- 8.3.4. Faucet Mounts
- 8.3.5. Water Dispensers
- 8.3.6. Replacement Filters
- 8.3.7. Countertops
- 8.3.8. Whole Houses
- 8.3.9. Others
- 8.4. Market Analysis, Insights and Forecast – By End User
- 8.4.1. Industrial (Drinking, Water Treatment)
- 8.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 8.4.3. Households
- 8.5. Market Analysis, Insights and Forecast – By Country
- 8.5.1. China
- 8.5.2. India
- 8.5.3. Japan
- 8.5.4. Australia
- 8.5.5. South East Asia
- 8.5.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Water Purifier Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Technology Type
- 9.2.1. Gravity Purifiers
- 9.2.2. RO Purifiers
- 9.2.3. UV Purifiers
- 9.2.4. Sediment Filters
- 9.2.5. Water Softeners
- 9.2.6. Others
- 9.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 9.3.1. Pitcher Filters
- 9.3.2. Under Sink Filters
- 9.3.3. Shower Filters
- 9.3.4. Faucet Mounts
- 9.3.5. Water Dispensers
- 9.3.6. Replacement Filters
- 9.3.7. Countertops
- 9.3.8. Whole Houses
- 9.3.9. Others
- 9.4. Market Analysis, Insights and Forecast – By End User
- 9.4.1. Industrial (Drinking, Water Treatment)
- 9.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 9.4.3. Households
- 9.5. Market Analysis, Insights and Forecast – By Country
- 9.5.1. Brazil
- 9.5.2. Saudi Arabia
- 9.5.3. UAE
- 9.5.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. A.O. Smith Corporation
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Aquatech
- 10.6. BWT Aktiengesellschaft
- 10.7. Brita GmbH
- 10.8. Coway Co.
- 10.9. Culligan International Company
- 10.10. EcoWater Systems LLC.
- 10.11. Eureka Forbes Limited
- 10.12. Evoqua Water Technologies LLC
- 10.13. GE Appliances
- 10.14. Ion Exchange LLC
- 10.15. Kaz USA, Inc.
- 10.16. KENT RO Systems Limited
- 10.17. Kinetico Inc.
- 10.18. LG Electronics
- 10.19. Mitsubishi Rayon Cleansui Co., Ltd.
- 10.20. Panasonic Corporation
- 10.21. Pentair Plc.
- 10.22. Koninklijke Philips N.V.
- 10.23. Tata Chemicals Ltd.
- 10.24. Unilever N.V.
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
