The global Water Purifiers market is expected to grow at a sound pace in the times to follow. Increasing consumer awareness about water safety and quality, due to increasing water-borne diseases across the world, is one of the key factors responsible for the growth of the global Water Purifier market.
Furthermore, government initiatives through many campaigns, tie-ups, etc., in several water-scarce countries are helping in growing awareness about the usage of safe drinking water. This, in turn, is estimated to escalate the growth of the Water Purifier market. Moreover, scarce portable water resources, worldwide, is another prime factor in the increasing awareness of safe drinking water, which, in turn, is projected to propel the demand for water purifiers. Eventually, it boosts the growth of the market.
Besides, the growing adoption of technology and product development to improve water quality is also estimated to escalate the demand for water purifiers. As well, manufacturers are constantly working on higher technology adoption and continued product development for water purification systems to ensure maximum elimination of impurities from water. Each of these factors is anticipated to have a definite impact on the global Water Purifiers market during the forecast period.
On the downside, a major restrain for the global water purifier market is low market penetration in rural areas. This is due to low awareness levels about the usage of safe drinking water. Additionally, rural consumers choose other methods such as cloth straining, boiling, chlorinating, slow sand filtration, and ceramic filters, which hinder the growth of the market. Also, addressing water-related issues across the world is another major concern limiting the growth of the water purifier market.
Covid-19 Impact on Water Purifiers Market
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Water Purifiers Market Segment Overview
Based on Technology Type, RO Purifiers is the prominent segment in the global Water Purifiers market. This is the most widely used method to purify water. Membrane technology is used, which removes dissolved salts, bacteria, and other impurities from the water. Separating germs and dissolved chemicals from water, the membrane has fine pores, which allow only water to pass through, effectively trapping all the harmful chemicals and microbes. Further, the Gravity Purifiers is another major segment in the market. Gravity based water purifiers do not use electricity instead of that, it uses activated carbon or UF.
Water Purifiers Market, By Technology Type
· Gravity Purifiers
· RO Purifiers
· UV Purifiers
· Sediment Filters
· Water Softeners
· Others
Water Purifiers Market, By Mode of Operation
· Pitcher Filters
· Under Sink Filters
· Shower Filters
· Faucet Mounts
· Water Dispensers
· Replacement Filters
· Countertops
· Whole Houses
· Others
Water Purifiers Market, By End-User
· Industrial (Drinking, Water Treatment)
· Commercial (Hotels, Restaurants, Offices, Others)
· Households
Water Purifiers Market Regional Overview
In terms of region, North America dominates the water purifier market, followed by Europe. This is due to the presence of key manufacturers and research and development initiatives in these regions. In addition, geographical conditions also influence the demand for water purifiers, as these regions have hard water. Similarly, Asia Pacific is projected to witness significant growth in the water purifier market. This is due to factors such as the growing population, increasing water-borne diseases, and the arrival of emerging players in the region. Additionally, regions such as Asia Pacific, Middle East & Africa, South America, offer tremendous growth opportunities for the growth of the water purifier market. The governments of various countries in these regions are taking initiatives by partnering with manufacturers to help them increase their geographical presence. This is one of the significant business opportunities for the growth of the water purifier market.
Water Purifiers Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Water Purifiers Market Competitor overview
Some key developments and strategies adopted by manufacturers in Water Purifiers are highlighted below.
· In September 2021, A. O. Smith, one of the leading brands in water heating and water treatment products, has launched INVI-U1, India’s only under-the-counter inline UV water purifier. The product comes with a sleek and compact design powered by a double protection layer of UV+ Silver Activated Post Carbon (SAPC) technology. It offers a five-stage purification process and provides healthy and safe water, making it a unique offering to the consumer.
Water Purifiers Market, Key Players
· A.O. Smith Corporation
· Aquatech, BWT Aktiengesellschaft
· Brita GmbH, Coway Co.
· Culligan International Company
· EcoWater Systems LLC.
· Eureka Forbes Limited
· Evoqua Water Technologies LLC
· GE Appliances
· Ion Exchange LLC
· Kaz USA, Inc.
· KENT RO Systems Limited
· Kinetico Inc.
· LG Electronics
· Mitsubishi Rayon Cleansui Co., Ltd.
· Panasonic Corporation
· Pentair Plc.
· Koninklijke Philips N.V.
· Tata Chemicals Ltd.
· Unilever N.V.
· Whirlpool Corporation
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Water Purifiers Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Technology Type
- 5.2.1. Gravity Purifiers
- 5.2.2. RO Purifiers
- 5.2.3. UV Purifiers
- 5.2.4. Sediment Filters
- 5.2.5. Water Softeners
- 5.2.6. Others
- 5.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 5.3.1. Pitcher Filters
- 5.3.2. Under Sink Filters
- 5.3.3. Shower Filters
- 5.3.4. Faucet Mounts
- 5.3.5. Water Dispensers
- 5.3.6. Replacement Filters
- 5.3.7. Countertops
- 5.3.8. Whole Houses
- 5.3.9. Others
- 5.4. Market Analysis, Insights and Forecast – By End-User
- 5.4.1. Industrial (Drinking, Water Treatment)
- 5.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 5.4.3. Households
- 5.5. Market Analysis, Insights and Forecast – By Region
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. Latin America, Middle East and Africa
6. North America Water Purifiers Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Technology Type
- 6.2.1. Gravity Purifiers
- 6.2.2. RO Purifiers
- 6.2.3. UV Purifiers
- 6.2.4. Sediment Filters
- 6.2.5. Water Softeners
- 6.2.6. Others
- 6.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 6.3.1. Pitcher Filters
- 6.3.2. Under Sink Filters
- 6.3.3. Shower Filters
- 6.3.4. Faucet Mounts
- 6.3.5. Water Dispensers
- 6.3.6. Replacement Filters
- 6.3.7. Countertops
- 6.3.8. Whole Houses
- 6.3.9. Others
- 6.4. Market Analysis, Insights and Forecast – By End-User
- 6.4.1. Industrial (Drinking, Water Treatment)
- 6.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 6.4.3. Households
- 6.5. Market Analysis, Insights and Forecast – By Country
- 6.5.1. U.S.
- 6.5.2. Canada
7. Europe Water Purifiers Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Technology Type
- 7.2.1. Gravity Purifiers
- 7.2.2. RO Purifiers
- 7.2.3. UV Purifiers
- 7.2.4. Sediment Filters
- 7.2.5. Water Softeners
- 7.2.6. Others
- 7.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 7.3.1. Pitcher Filters
- 7.3.2. Under Sink Filters
- 7.3.3. Shower Filters
- 7.3.4. Faucet Mounts
- 7.3.5. Water Dispensers
- 7.3.6. Replacement Filters
- 7.3.7. Countertops
- 7.3.8. Whole Houses
- 7.3.9. Others
- 7.4. Market Analysis, Insights and Forecast – By End-User
- 7.4.1. Industrial (Drinking, Water Treatment)
- 7.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 7.4.3. Households
- 7.5. Market Analysis, Insights and Forecast – By Country
- 7.5.1. UK
- 7.5.2. Germany
- 7.5.3. France
- 7.5.4. Italy
- 7.5.5. Spain
- 7.5.6. Russia
- 7.5.7. Rest of Europe
8. Asia Pacific Water Purifiers Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Technology Type
- 8.2.1. Gravity Purifiers
- 8.2.2. RO Purifiers
- 8.2.3. UV Purifiers
- 8.2.4. Sediment Filters
- 8.2.5. Water Softeners
- 8.2.6. Others
- 8.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 8.3.1. Pitcher Filters
- 8.3.2. Under Sink Filters
- 8.3.3. Shower Filters
- 8.3.4. Faucet Mounts
- 8.3.5. Water Dispensers
- 8.3.6. Replacement Filters
- 8.3.7. Countertops
- 8.3.8. Whole Houses
- 8.3.9. Others
- 8.4. Market Analysis, Insights and Forecast – By End-User
- 8.4.1. Industrial (Drinking, Water Treatment)
- 8.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 8.4.3. Households
- 8.5. Market Analysis, Insights and Forecast – By Country
- 8.5.1. China
- 8.5.2. India
- 8.5.3. Japan
- 8.5.4. Australia
- 8.5.5. South East Asia
- 8.5.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Water Purifiers Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Technology Type
- 9.2.1. Gravity Purifiers
- 9.2.2. RO Purifiers
- 9.2.3. UV Purifiers
- 9.2.4. Sediment Filters
- 9.2.5. Water Softeners
- 9.2.6. Others
- 9.3. Market Analysis, Insights and Forecast – By Mode of Operation
- 9.3.1. Pitcher Filters
- 9.3.2. Under Sink Filters
- 9.3.3. Shower Filters
- 9.3.4. Faucet Mounts
- 9.3.5. Water Dispensers
- 9.3.6. Replacement Filters
- 9.3.7. Countertops
- 9.3.8. Whole Houses
- 9.3.9. Others
- 9.4. Market Analysis, Insights and Forecast – By End-User
- 9.4.1. Industrial (Drinking, Water Treatment)
- 9.4.2. Commercial (Hotels, Restaurants, Offices, Others)
- 9.4.3. Households
- 9.5. Market Analysis, Insights and Forecast – By Country
- 9.5.1. Brazil
- 9.5.2. Saudi Arabia
- 9.5.3. UAE
- 9.5.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. A.O. Smith Corporation
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Aquatech, BWT Aktiengesellschaft
- 10.6. Brita GmbH, Coway Co.
- 10.7. Culligan International Company
- 10.8. EcoWater Systems LLC.
- 10.9. Eureka Forbes Limited
- 10.10. Evoqua Water Technologies LLC
- 10.11. GE Appliances
- 10.12. Ion Exchange LLC
- 10.13. Kaz USA, Inc.
- 10.14. KENT RO Systems Limited
- 10.15. Kinetico Inc.
- 10.16. LG Electronics
- 10.17. Mitsubishi Rayon Cleansui Co., Ltd.
- 10.18. Panasonic Corporation
- 10.19. Pentair Plc.
- 10.20. Koninklijke Philips N.V.
- 10.21. Tata Chemicals Ltd.
- 10.22. Unilever N.V.
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
